There are a lot of tools for content marketing out there. So which ones are the best? And how do you know which one is right for you?
Don't worry; I'm here to help. I've tried and tested the most popular tools, and I'm going to share my findings with you. But first, let's start with the basics.
What is content marketing?
The term "content marketing" refers to creating and distributing valuable information to attract and retain customers. It can be in blog posts, videos, infographics, or even social media updates.
The key is to produce interesting and valuable content for your target audience. Content attracts website visitors, convert leads, and boost sales.
What are content marketing tools, and how do they work?
A content marketing tool is a software or online application that helps create, distribute, and optimize content. Most tools provide keyword research, social media scheduling, reporting and more. Generally, you'll need to sign up for a tool before you can use it.
Why you should use content marketing
The impact of content marketing is undeniable. From increasing brand visibility to attracting new customers, there are many benefits for businesses that invest in this strategy!
Increase website traffic.
One of the significant benefits of using a content marketing tool is that it can help you increase website traffic. Most tools include features such as keyword research, which can help you identify popular keywords related to your business. You can then use these keyword phrases throughout your content, which can help you rank higher in search engine results pages (SERPs). Additionally, social media automation tools can help you share your content with a broader audience, resulting in more traffic.
Attract new customers.
Content marketing can also help you attract new customers. When you publish high-quality content relevant to your target audience, they are more likely to visit your website to learn more about your business. Additionally, you can encourage your readers to take action if you include calls-to-action (CTAs) in your content.
Increase brand awareness.
Content marketing can also help you increase brand awareness. By publishing high-quality content regularly, you can make your brand more visible to potential customers. Additionally, if you use social media to share your content, you can reach a wider audience and increase brand awareness.
Increase leads and sales.
Ultimately, content marketing can help you increase leads and sales. When you publish high-quality content relevant to your target audience, they are more likely to take action, such as a free download. Additionally, if you use a tool to help with your content marketing strategy, you can improve the effectiveness of your content and see better results.
What are the Top 10 Content Marketing Tools?
There are lots of content marketing tools available, but the following seven are some of the most popular and effective:
1. Google Keyword Planner.
Google Keyword Planner is a free content marketing tool that helps you research keywords related to your business. You can use this information to target relevant keywords in your content, which can help you rank higher in SERPs and attract more visitors to your website.
Key features of Google keyword planner.
- Keyword research
- Identify popular keywords related to your business
- Research competitor's keywords
- Generate keyword ideas
- Get traffic estimates for individual keywords
- Add keywords to a list for future reference
2. Hootsuite.
Hootsuite is a social media scheduling tool that allows you to manage your social media accounts from one place. You can use Hootsuite to schedule posts, track mentions of your brand, and measure the performance of your social media campaigns.
Key features of Hootsuite.
- Scheduling posts for your social media accounts
- Track mentions of your brand
- Measure the performance of your social media campaigns
- Analyze your Twitter followers
- Get insights into who's talking about your brand on social media
- Generate reports on your social media performance
3. BuzzSumo.
BuzzSumo is a tool that helps you research the most popular content on the web. You can use this information to create high-quality content that is likely to be popular with your target audience.
Key features of BuzzSumo.
- Research the most popular content on the web
- Analyze the content that is popular on social media
- Find influencers who share content related to your business
- Monitor the competition
- Get insights into what content is resonating with your audience
4. Hootsuite Insights.
Hootsuite Insights is a free tool that allows you to measure the performance of your social media campaigns. You can use Hootsuite Insights to track the number of shares, likes, and comments your content receives, as well as to measure the engagement of your followers.
Key features of Hootsuite Insights.
- Tracking the number of shares, likes, and comments your content receives
- Measure the engagement of your followers
- Detailed performance reports of your social media campaigns
5. Google Analytics.
Google Analytics is a free tool that allows you to track the traffic to your website. You can use this information to measure the effectiveness of your content marketing campaigns and see how much traffic they are generating.
Key features of Google Analytics.
- Track the traffic to your website
- measure the effectiveness of your content marketing campaigns
- See how much traffic they are generating
- Identify which channels are sending the most traffic to your website
- Analyze the behaviour of your website visitors
- Create custom reports
6. Yoast SEO.
Yoast SEO is a WordPress plugin that helps optimize your content for search engines. Yoast SEO provides you with a score for each post, indicating how well you have optimized it for keywords, readability, and other factors.
Key features of Yoast SEO.
- Optimize your content for search engines
- et a score for each post, indicating how well you have optimized it
- Improve your SEO score with tips from Yoast SEO
- Add keywords to your posts and pages
- Control the titles and meta descriptions of your posts
- Set up breadcrumbs
7. Social Warfare.
Social Warfare is a plugin for WordPress that allows you to add social
media buttons to your content. You can use Social Warfare to add social media shares, followers, and likes counters to your posts and pages.
Key features of Social Warfare.
- Add social media buttons to your content
- Add social media shares, followers, and likes counters to your posts and pages
- Choose from a range of social media buttons
- Control the look and feel of your social media buttons
- Specify the placement of your social media buttons
7. SumoMe.
SumoMe is a suite of tools that allows you to grow your email list, traffic, and engagement. You can use SumoMe to add social media sharing buttons, email capture forms, and email opt-ins to your website.
Key features of SumoMe.
- Add social media sharing buttons
- Add email capture forms
- Add email opt-ins
- Control the placement of your SumoMe tools
- Get insights into how your tools are performing
9. Sprout Social.
Sprout Social is a tool that allows you to measure the performance of your social media campaigns. You can use Sprout Social to track the number of shares, likes, and comments your content receives and measure your followers' engagement.
Key features of Sprout Social.
- Track the number of shares, likes, and comments your content receives
- Measure the engagement of your followers
- Detailed performance of your social media campaigns
- Identify which channels are sending the most traffic to your website
- Analyze the behaviour of your website visitors
- Send scheduled tweets
- Create custom reports
10. BuzzSumo.
BuzzSumo is a tool that allows you to see the most popular content on the web. You can use BuzzSumo to see the number of shares each content has received and find new content ideas.
Key features of BuzzSumo.
- See the most popular content on the web
- See the number of shares each piece of content has received
- Find new content ideas
- Identify the most influential people in your industry
- View detailed reports on the performance of your content marketing campaigns
How to choose the best content marketing tool for your business.
When choosing a content marketing tool, it is essential to consider the needs of your business. Some factors to consider include:
Size of your business
The size of your business matters when choosing a content marketing tool. You want to select a tool that can handle the amount of work you have. If you are a small business, you may want to choose a tool that is easy to use and does not require a lot of setups.
Type of content you produce
The type of content you produce will also affect which tool you choose. If you create a lot of video content, you may want to choose a tool that has video-sharing capabilities. If you produce a lot of blog posts, you may want to choose a tool that has a built-in spellchecker.
The channels you use
The channels you use will also affect which tool you choose. If you use a lot of social media channels, you may want to choose a tool that has social media integration.
The budget you have
The budget you have will also affect which tool you choose. Some tools are expensive and require a subscription fee. Others are free to use.
When choosing a content marketing tool, it is essential to consider the needs of your business and the channels you use. If you are not sure which tool is right for you, ask for recommendations from your peers or consult with a content marketing specialist.
Conclusion.
Choosing the right content marketing tool for your business is a critical decision. It can make or break your digital marketing efforts, so it's essential to invest time and energy in choosing wisely.
