Content creating is not an easy task as it demands many efforts and resources. And when we talk about landing pages, blogs, infographics, and creative content, the complexity of writing spreads a while. But sometimes, all the research and hard work wasted due to less information and navigation of their site. If the challenges while writing got apportioned, then the first one is for sure creating content, and the second most challenging thing while writing is to rank on SEO to gain organic traffic for their content.
As per studies, 75% of the clicks on Google are at the first link and the second page gets only 6% of the clicks. If an individual wants to rank their website under these 75% clicks, they need to learn meta tags stuff to boost the SEO ranking. Writers need to understand the concepts of meta tags that are defined below:-
What are meta tags?
In simple language, meta tags are the text mentioned in HTML that gives an idea about the content of any specific page, and they are generally used to give a piece of information about the page so that the reader easily gets what they are looking for.
Different types of Meta tags
According to Google, there are a total of 9 types of meta tags! Below we have explained top three types of meta tags that are commonly used for the SEO.
· Title tags
Title tags are not related to meta tags, but they appear in the head of HTML with other meta tags. Moreover, title tags are used to get a high SEO optimization for the web page. The heading title and meta tags are not compulsory to be the same; one can use the other alternatives of the title tags to value SEO.
· Robot meta tags
Robot tags are laced with technicality and help the content with SEO and CTR. Some common examples of robot meta tags are-
• no spinner
· Meta descriptions
Meta descriptions help the scrollers know what they are searching for or what they will know about the website. It is used in SERP and helps to manage the search engine optimization of the website.
How to use Meta tags?
In this section, we will help you understand how can you use meta tags for your website!
· Avoid using keyword tags.
Most of the writers use keywords in their content to get high optimization which is now out fashioned. Even sometimes, they forcefully added the keywords in every para. That makes the content irrelevant, and the chance of ranking becomes the least. Even Google has revealed that they do not consider keywords for the ranking of the content.
· Do not use common meta descriptions for every website.
Meta descriptions should be mentioned in every website's content but never use common descriptions for many contents as it reduces the chances of SEO ranking. Of course, this doesn't make any difference for the content, but the readers are likely to switch to another website due to the confusion between the same meta descriptions.
Also, Google is customer-centric, and if it found duplicate meta descriptions of the content, it may reject those unnecessary elements of the content and negatively affect the CTR. If someone uses duplicate meta descriptions for their content, they need to learn about prioritization and how to have a specific meta description for every page. Try to avoid weak descriptions and make it flusher.
· Give a brief description of the content.
It is quite difficult and irrelevant to make meta description descriptive, but it is an essential factor for SEO ranking. Describing does not mean that one just blindly adds on the unnecessary keywords within the page code, but it should make sense and describe the content. Try to say everything about the content in short and simple words but do not leave the quality behind the keywords. Try to splash the content that is not mentioned in your content rather than making a meta description from the header or subheader.
· Try to avoid Quotation marks.
The meta description will be the core part of HTML; certain factors will affect its characters and value. The content after the quotation mark is removed from the search result, and the core information of your content might get missed by the readers. Keep this fact in mind while creating content. If possible, then make it plain this will surely help to make SEO content.