Quick Summary: Coming soon, product apps are useful for Shopify store owners to generate excitement for new products coming soon while gathering valuable data on customers. With average e-commerce conversion rates at around 1.3% on Shopify, these apps can be an effective pre-launch marketing strategy. This article discusses the 5 Best Coming Soon Product Apps in 2025, the features, benefits, and how to choose an app for your store.
When you’re online shopping, building excitement for something that’s not online yet can be a powerful thing. Using a coming soon product on Shopify allows for a way to tease a product that isn’t in stock yet, collect emails from interested customers, and even allows for pre-orders. This is a great way for stores to keep potential customers engaged and even build sales prior to launching a product.
Key Takeaways
Coming soon, apps can offer up to 23% better conversion rates when used properly.
Coming soon, apps can help build hype with customers and capture valuable email leads before product launch.
The best coming soon apps have notify-me features, countdown timers, and pre-order capability.
It's important that you optimize for mobile because mobile commerce accounts for 60% of global ecommerce sales.
Most coming soon apps that are premium will be between $0 $14 a month, and they normally have different price plans.
Did you know that global e-commerce is expected to exceed $4.8 trillion by 2025? And Shopify is expanding too, at a steady 29% compound annual growth rate from 2023-2026. Shopify stores enjoyed a quarter-over-quarter 3% increase in Q2 2025. And with all that being said, adopting Shopify’s upcoming product apps will help you build traction and generate leads by building excitement and potential. You’ll convert your out-of-stock products to leads and help make up for lost sales.
If you're wondering how to add a coming soon product on Shopify, you're in luck because a few product apps give you different ways to add badges, timers, and forms with not much effort. You might be thinking, "Awesome! But what product apps do I use to help my store?" In this blog, we are going to be breaking down the top 5 apps that help you. We're going to cover what each app does as well as its features and benefits. This blog will be solution-oriented, suggesting ways to possibly reduce common store issues such as low inventory or delays in product launches. Let's get started!
What Are Coming Soon Product Apps?
Coming soon- or product apps, are unique Shopify applications for store owners to display products that are not currently available. This type of app will often replace the standard "Add To Cart" button and show a new button type (ex., Notify Me, Coming Soon, Pre-Order). These product apps provide an important tool for businesses to create sales and customer interest before the launch of a product.
Why Coming Soon Products Matter in 2025
Shopify processes more than $319 billion in global ecommerce sales, and has over 700 million buyers worldwide. Competition is tough. In the near future, products that will help you to:
Generate excitement and anticipation for customers
Capture email addresses for future marketing
Test demand before production
Provide engagement and belonging for customers
Drive overall conversion rates
How to Add Coming Soon Product on Shopify
Adding a coming soon product to your Shopify store is simple with the right app. Here are the usual steps:
Choose Your App: Select from the top 5 recommended apps below
Install and Configure: Follow the app's setup wizard
Create Product Pages: Enter your upcoming products with descriptions and images
Customize Buttons: Change the "Add to Cart" to "Notify Me" or "Coming Soon"
Set Launch Dates: Include countdown timers if you want to
Test Everything: Make sure everything works before you launch.
Top Shopify Coming Soon Product Apps
1. SB Coming Soon Product‑PreSale
SB Coming Soon Product is one of the more well-known apps in this space, with a complete pre-launch solution. This app allows admins to add buttons to launch products that offer pre-launch, back-in-stock, or notify me options, which will help to vastly increase presale success.
How It Works
The process of adding a "coming soon" product to your Shopify site, using this app, is very simple. All you need to do is get the app from the Shopify App Store, access the admin sheet to select the products, mark them as "coming soon", assign a badge or timer, and configure the notify form. When the product is available, it is automatically updated, and customers will be notified via email. There won't be any elaborate coding you have to do since everything will be managed inside your Shopify dashboard.
For example, let's say you are going to add a new gadget. You decide you want to set a two-week countdown timer. Your customers will see a countdown timer on the product page, they can sign up for alerts, and once the product is available, they will receive a notification via your existing tools email to you, such as Klaviyo!
Features
Custom badges for items coming soon, including animated options for paid plans.
Countdown timers on product pages and collections pages.
Notify me when forms are compatible with Google Recaptcha to stop spam.
Auto-release for products at designated times.
Integrates with Mailchimp, Klaviyo, etc. for email alerts.
Supports multiple languages, compatible with the latest themes.
WhatsApp integration.
Benefits
This application is a remedy for losing sales due to inventory shortages, and it makes the wait game anticipation and exciting, so you can build emails for future marketing campaigns. One merchant recounted increased engagement with everything; a timer on anything creates a sense of urgency. Therefore, creating more pre-orders and increasing sales before launch.
2. Coming soon ‑ cs
This application instead allows you to create entire coming soon pages instead of product notifications as a method of keeping fans engaged, which is great for new stores or large site revamps.
How It Works
If you want to place a coming soon product on Shopify with this tool, you can create a customized page in our builder. You can drag-and-drop to create a coming soon page with your choice of widgets, timers, email forms and much more! You can then schedule it to automatically turn on while you are developing, hiding your main store while showing the teaser instead.
Features
Drag-and-drop builder for quick designs.
Auto-scheduling to take place at specific dates and times.
Animated backgrounds, along with your own videos/images.
Several countdown timer styles.
Integration with Mailchimp, Klaviyo, and Omnisend.
You can customize everything, including email capture with double opt-in.
Benefits
This application will keep customers engaged during downtimes of the day, making sure your bounce rates remain low. And, if you're collecting emails, you can also start building a list for your launches. It's a safe way to use maintenance mode without losing traffic.
3. GA: Coming Soon + AI
This versatile app offers all of the benefits of coming soon, plus your ability to take pre-orders, which makes it a quick and flexible solution for businesses that are accepting orders before they are available.
How It Works
The Shopify coming soon integration is incredibly quick. All you will need to do is install it and utilize the templates that come with it to build the page. It is an easy way to add countdown timers, social media icons, and forms. The AI analyzes your store walls and develops proposals for you.
For example, if you are getting ready for a seasonal sale, you can create a prelaunch page with a countdown timer and an email sign-up. Plus, a visual feast on mobile, so the Best exposure!
Features
Responsive countdown timers.
Social media links to get to your customers.
Branded pre-launch pages.
Device-friendly designs.
Works with the latest theming options.
Pre-built templates for speed.
Benefits
Creates excitement and collects leads easily. Yes, you solve the boring templates that come with launch pages and give you beautiful options as well. The first feedback for our early users said how easy it was, and it helped little stores launch like pros.
4. Stockify Pre‑order Coming Soon
Expectations are intimately tied to inventory management, and as Stockify's made for that when running pre-orders and that has a fantastic value.
How It Works
You can easily create a pre-order product - this covers items that are out of stock or that you will not be able to ship until another time. You will be able to enter timers and limits under the admin page. You can choose whether they can pay in full or a percentage of the amount, depending on what you select under the product setup. It will integrate with the orders featured within Shopify when the sale time comes.
For example, for a different fashion store, they may add summer dresses as coming soon for pre-order. They set a limit for pre-orders to align the size of demand with the amount of risk. Once the product arrives for the pre-orders, then the orders for the customers will be processed automatically.
Features
Pre-order for future release or low-availability products.
Custom time and quantity limits.
Full or partial payment with discounts (e.g., deposit).
Choice of design and preset.
Direct use from the Shopify admin.
Compatible with all current themes.
Benefits
Never miss a sale based on stock issues again. It means you are always generating revenue, and customers are happy to see options. It mitigates the risk of overstock, as you can put a cap on the pre-orders.
5. Essential Preorder & Presale
Essential Pre-Order focuses on creating a rich pre-order experience, with advanced customizations and functionality for larger-sized businesses.
How It Works
"Chain" the "Preorder Now" buttons on your products. Set up partial payments and caps. This is just for the pre-order campaign for the coming soon product on Shopify items.
For example, when you launch new tech products, you can set the setup as a deposit. You can manage all your orders for pre-orders in one area, and auto-switch (or manually switch) to regular sales when you get back in stock.
Features
Preorders and backorders of out-of-stock items
Customizable buttons and widgets
Partial payments, such as deposits or payment schedules
Cap limits of orders
Discount codes can be applied with a strike-through
Campaigns for upcoming items
Integration with Shopify admin.
Benefits of Using Coming Soon Product Apps
1. Build Customer Anticipation
In the not-so-distant future, applications will serve the purpose of helping to create excitement around your soon-to-be-released products. The data of customers shows that when they see the "Coming Soon" label with an appealing image and description, the prospect develops excitement with customers, and keeps your brand at the forefront of their mind.
2. Collect Valuable Email Leads
A customer clicking the "Notify Me" button is a prospective customer who is trying to indicate interest in your product. The apps then automatically collect email addresses and add value to the marketing list populated with the highly qualified leads that have at least demonstrated some level of purchase intent.
3. Test Market Demand
Instead of committing a large amount of inventory, you can test product demand with some "coming soon" campaigns. If you have a lot of sign-ups, it shows you have a good demand in the market, but if you don't, that can show you need to make adjustments to the product.
4. Improve SEO and Social Proof
For coming soon, product pages can be optimized for SEO so that when you do launch the product, you have a chance to rank for keywords, and if you do have a high sign-up rate, it can also be social proof for other customers who may want to purchase.
5. Generate Early Revenue
Some applications with preorder functionality can also help you generate revenue, even before you are ready to ship a product. This generates increased cash flow for the business and lowers downside financial risks.
Conclusion
Product apps to facilitate a coming soon page are an essential part of achieving success with new launches (even competitive ones) within a Shopify store. As competition in e-commerce heats up and consumers are being bombarded with ads, spreading awareness and engaging your customers with qualified leads before your launch will help distinguish a past failure from a successful launch.
Choose your app based on your desired functionality within your budget and technical stipulations. Note that the overall feeling of success in the campaign of coming soon and your overall app choice will be based on the execution of your marketing plan for the launch, how the customer trains their expectations, and how you follow up with the interested prospect leads.
Take the initiative to start the excitement and anticipation leading into your next product launch today, to enjoy the energy of anticipation turning into your sales and loyal customers.
FAQs
Do coming soon product apps have an impact on the loading speed of my store?
Most quality apps have performance optimization, and functional installs have a minimal effect on loading speed. Regardless, it is still a best practice to test your site speed after each install and choose light apps.
Is it possible to have multiple coming soon apps on the same store?
In theory, yes; a brand may have a pre-launch app, but we do not recommend having more than one per store, as that could create conflicts and confusion. Rather, choose a pre-launch app that can accommodate all your needs.
Will coming soon products show up soon in search results from search engines?
Again, theoretically, yes, the product launch date is typically when pre-launch product indexing can start occurring from search engines (again, depending on configurations), which could even help your SEO ranking by appearing in search results.
How many emails should I send to notify-me subscribers?
Good practice is to do three emails max: the initial confirmation, the launch reminder (24-48 hours in advance), and the launch announcement email. After that, just make sure not to go overboard and bombard your subscribers with too many emails, or they will unsubscribe.
Am I allowed to offer pre-orders for digital products?
Yes, all apps generally support pre-orders, including digital products, such as ebooks, courses, social media apps, and so on. However, you may need to confirm what each app is capable of doing.
