Google has been creating numerous applications of its own. Google Ads is one of them, which was previously known as Google AdWords. This new Google application helps its users advertise online for their businesses or startups by allowing them to display their brief advertisements, videos, or product listings on various Google platforms and its partner apps and websites. You can post various types of ads on Google, which are subject to some restrictions. Through the provided blog, you can learn about the call ads, the process to make one for you, and many more that will help you take your business to the sky. 

About Call Ads

Business people design Call Ads on various Google and its partners' platforms to encourage the general public to call their businesses. These ads only appear on devices that can make a phone call, such as mobile phones. When a user presses the call button included in your advertisement, you will receive a call from their device. The call ads that appear on Google have their own procedure and are marked with their terms and conditions, which are subject to following the standard Google Ads policies required by them. 

Process to Create a Call Ad On Google Ads

• Go to the Google Ads official page.
• Make your account with Google Ads.
• Click on the icon of "campaigns."
• A drop-down list will appear, where you can select "Campaigns."
• Tap on "Ads."
• Click on the "plus" icon shown on the display. 
• Click on "Call ad."
• Tap on "Select an ad group," which will help you save your ad and allow you to choose your preferred ad group. 
• After that, you have to provide Google Ads with the following information:
  • Two headlines (though optional, but recommended).
  • Your business name.
  • Phone number.
  • Two descriptions about your business, where the second description is optional to fill.
  • Your Final URL, which is again optional but recommended to fill.
  • Your verification URL becomes optional, provided you have entered your final URL.
  • A display path (optional).
  • Your display URL and verification URL (optional).
• In the "Conversion action" section given, select a conversion action by tapping on it. 
• Tap on "Save new ad."

Restrictions Set By Google Ads On Your Call Ads Content

Google Ads doesn't allow you to make your call ads if the ad contains any of the following:

• Inaccurate business name
• A business name that doesn't comply with your business idea.
• Promotional language in the business name field.
• Unrelevant phone number
• Unverified phone number.
• Sexual content in certain circumstances.
• Unavailable offers.
• Trademark owner complaints.

Conclusion

Through the provided blog, you can increase the reach of your business and make it globally famous. However, if you are facing any issue regarding the call ad you are creating or have created, you wonder, "How do I talk to a human from Google?" You would be delighted to know that Google has a dedicated customer support team, which will help you remove the hindrances from your growing path as soon as possible. Thereafter, your business can reach new heights and become popular in no time.