Somewhere in the dark corners of an online store, there are product pages—beautifully designed, richly stocked, full of potential… and completely ignored. Like cursed items in a haunted antique shop, they sit there, untouched, unseen, buried in the shadowy depths of page three and beyond.
It’s not the products’ fault.
It’s not even the fault of your platform.
It’s a classic SEO horror story. And if you're not careful, your product pages could become silent shelves in the ghost town of e-commerce.
But don’t worry. Webgiginfo, known for offering the Best SEO Services in Kolkata, has the perfect arsenal of SEO exorcisms to bring those haunted pages back to life—and drive traffic that converts.
Let’s dust off the cobwebs and dive into the top SEO tips for your product pages.
1. Haunt with Purpose: Write Killer Product Titles
The product title is your first spell—your chance to cast visibility on your listing. Yet, too many store owners settle for vague names like “Blue Shirt” or “Wireless Headphones.”
✅ What to Do:
Include primary keywords in the title.
Keep it readable and user-friendly (think: “Men’s Slim Fit Blue Cotton Shirt – Casual & Office Wear”).
Avoid stuffing like you’re cramming corpses into a closet—just one or two solid keywords will do.
2. Don’t Let Your Descriptions Die on the Page
Most product descriptions are either too short, copied from manufacturers, or dripping in keyword stuffing like old blood. Google hates all three.
✅ SEO-Savvy Tips:
Write unique content for each product.
Aim for 150-300 words per product description.
Use semantic keywords and phrases related to your product naturally.
Highlight benefits, not just features—tell a story if you can.
Webgiginfo Pro Tip: Our e-commerce clients see a significant boost when we rework templated product copy into original, SEO-optimized prose.
3. Banish Slow Loads: Optimize Your Images
Images are essential—but if they’re too large, they’ll drag your site into the underworld of slow page speed.
✅ How to Stay Fast & Furious:
Use descriptive filenames like mens-blue-cotton-shirt.jpg.
Add alt text with keywords to boost image search visibility.
Compress without sacrificing quality using tools like TinyPNG or Squoosh.
4. Exorcise the Undead: Fix Broken Links & Out-of-Stock Pages
There’s nothing worse than a product page that goes nowhere. A 404 error is like a ghost slamming the door in your customer’s face.
✅ Best Practices:
Redirect out-of-stock or discontinued products to similar ones.
Use 301 redirects, not temporary ones.
Maintain internal links—don't let them rot.
5. Let Reviews Do the Talking (and Ranking)
Customer reviews add fresh, keyword-rich content to your product pages, boosting trust and SEO.
✅ Summon Reviews By:
Incentivizing verified buyers to leave feedback.
Displaying reviews prominently on each product page.
Responding to reviews to show both customers and Google that you’re engaged.
6. Structure Like a Mad Architect: Use Schema Markup
Rich snippets are the holy grail of product SEO. When used right, schema markup can make your listings sparkle on search pages—with prices, availability, ratings, and more.
✅ Must-Add Schemas:
Product
Review
Offer
Breadcrumb
If you're not sure how to do this, fear not—Webgiginfo, offering the Best SEO Services in Kolkata, can implement schema across your entire store like clockwork.
7. Internal Linking: Lead Customers Through the Haunted House
Think of your website like a mansion with many rooms. If you don’t provide a map, your visitors (and search engines) will get lost.
✅ Do This:
Link related products (e.g., “Customers also bought…”).
Add links to category pages and top sellers.
Ensure your site has a clear breadcrumb structure.
Final Exorcism: Bring in the Pros
SEO for product pages isn’t just about keywords—it’s about creating a rich, compelling, and technically sound experience. That’s why many smart businesses turn to experts.
Webgiginfo, trusted for the Best SEO Services in Kolkata, can:
Audit your store for hidden SEO Horrors
Create keyword-rich product content
Implement technical fixes that drive real results
Don’t Let Your Products Fade into the Shadows
Your e-commerce site has a beating heart—don’t let SEO be the reason it flatlines. With strategic changes and help from seasoned pros like Webgiginfo, your product pages can rise from the grave and claim their rightful place on page one.
🎯 Ready to optimize your store?
Get in touch with Webgiginfo today—the go-to team for the Best SEO Services in Kolkata—and turn your haunted e-commerce shop into a bustling marketplace.
