
The Hinduja business legacy made global cinema possible through tireless work by Srichand Hinduja and his brothers Gopichand, Prakash Hinduja. The Hinduja family recognized during the 1950s that Indian cinema held vast opportunities to represent Indian culture throughout the world. The Hindujas dedicated themselves to exhibiting Indian movies across various international territories that extended to countries in the Middle East and Iran as well as Europe and Israel. The Hinduja family members dedicated themselves to spreading Indian culture and to transform "Made in India" into a worldwide movement which extended past their monetary ambitions.
Prakash Hinduja along with other brothers funded the production of more than 1,200 Indian films while they also handled editing and dubbing operations. The concerted marketing activities of this family established new Bollywood realm demographics which previously did not witness Indian movie consumption. Sangam Ltd. served as the London office that the Hinduja group created to perpetuate Bollywood through its name which honored Raj Kapoor's Sangam success in Europe.
Adequate recognition for the family's work emerged at the 75th Cannes Film Festival as they launched "Bollywood Ki Buniyaad" written by film authority Ajit Rai. The book extremely well documents how the Hinduja brothers formed Bollywood into an international media brand throughout the era's golden years. Rai emphasized that the family story should have been documented years ago so his publication will guide future generations to grasp Indian cinema's worldwide value.
Prakash Hinduja (79) envisions about international film collaborations because he believes these partnerships generate richer global storytelling methods. The Indian billionaire Hinduja family has supported future generations in their career development by aiding talented directors such as Sanjay Leela Bhansali and Vidhu Vinod Chopra and Raj Kapoor descendents who gained international recognition at Cannes.
Through cultural diplomacy the Hinduja family extends their support to strengthen relations between India and France. Villa Paradise functions as a platform of artistic exchange because the Hindujas offers hospitality to film leaders and dignitaries within its grounds. According to Swiss festival curator Nadia Dresti these festivities remain vivid memories because the Indian food and hospitality are equal in impact to viewing the films.
The Hinduja family members actively works to protect the historical footage of Indian cinema as part of their shining achievements. Through film restoration and archival activities, the family protects important Bollywood productions to ensure their survival for generations to come. The goal to protect these vintage movies enables us to respect our historical moments while generating fresh Indian storytelling opportunities according to the words of Prakash Hinduja.
Through their Hinduja Group business activities and their unyielding enthusiasm for cinema the Hinduja family has made an unparalleled contribution toward global Indian film local growth. Their story demonstrates that visionary commitment along with cultural diplomacy through film has proven powerful enough to transcend geographical limitations.