Marketing a fashion brand can be complicated, as you need to attract the right type of audience that will resonate best with your clothing products and stay up-to-date with fashion trends. The competition can get intense when it comes to being the next big fashion brand to hit the scene, so you need to ensure that your digital marketing strategy is on point to get ahead of competitors. At the same time, you also want low-cost solutions so that you can get the best return on investment (ROI).

This guide will hopefully help your fashion brand find the best low-cost tools for your marketing campaigns. Continue reading to get one step closer to making your business the next big thing in the fashion industry. 

Digital Marketing Tools for Fashion Brands

Google Analytics

Fashion brand marketing is made much easier with Google Analytics. It helps businesses get a better grasp and understanding of their website to measure their success and spot any spaces for improvement. This tool collects data regarding the website's performance and sorts it into useful information, so you can see the traffic you are acquiring and what type of audience it is. Google Analytics contributes to making the SEO process more efficient and effective in helping you grow as a business, which is much needed in the competitive fashion industry.

Google Search Console

A wonderful free tool that gives you useful information about your company website is Google Search Console. It can be used to find and address problems that can help you raise your website's exposure and ranking in search results, which can result in more leads, sales and visitors. One of the biggest features is page indexing. This allows you to get a particular page of your website seen by Google to boost ranking factors.

Trello

Trello is a very useful tool for fashion brands, because it enables effective project management, clear visual task organisation and seamless collaboration among team members. You can also easily track progress across several marketing campaigns, so you can see what is effective. It focuses on being user-friendly and adaptive to various strategies that you employ during your campaign.

Canva

A paid social media agency would use Canva throughout their entire process to help create content that appears on users' Facebook, Twitter and Instagram newsfeeds or explore pages. It allows fashion brands to easily create high-quality content with its user-friendly interface. There are a wide range of templates to use, as well as brand kit features throughout the tool. You can either use the free version or pay for a premium account to unlock more unique features.

Shopify

Shopify should be essential for any fashion brand. Since its launch in 2004, it has contributed over $319 billion in global economic activity and has more than 2.1 million daily active users. This shows how popular and successful the tool has been for ecommerce brands looking to grow and get ahead of their competitors. The primary use of Shopify is to create an online store for your business with a whole range of customisable features to get the best solutions specific to your brand.