There are many different search engines globally, but Google is the leading search engine among all of them. Google has gained popularity and created its own search engine market, with 91.88% of users from all over the world. Some of you may wonder what is so special about Google, what has made it the best preference of consumers and not the others, or how you can create one. Well, you can gain the experience from it. Here are some of the ways used by Google to become the number 1 in the market:

• Promotional strategies—Google used to advertise extensively and is still advertising regularly. There are boards and ads of Google all over the place. Moreover, its tagline, “Google it,” is very simple, precise, and overly publicized; it is even remembered by every kid. All of these help Google make itself known among its clients and popularise it. 
• Excellent algorithm—Its algorithm is well-managed, that prioritizes users' interests, and provides the best results among the tons of material available with it. It evolves its algorithm multiple times in a year, which helps in providing more precise and accurate results than any other search engine in the world.
• User-friendly— Google's site is well-managed and provides users with clear, concise, and convenient information about almost every topic. It is designed to provide the most important information first, and others are given subsequently so that readers can be up-to-date about every field.  
• Superb speed—As of 2023, Google processes more than 100,000 searches per second by providing the most extensive server setups of any organization globally. This allows users to use Google extensively and without any hindrance. 
• Inclusive content—Google contains extensive websites with lakhs of information and ideas that are unlikely to be available in any other search engine. It provides users with tons of options to choose from and enhances their knowledge base, which helps to attract more and more clients. 
• Updated technologies—Google constantly improves its search algorithms and features to cater to users' needs and preferences. This helps consumers easily adapt content as generations change. Apart from it being a particular feature, it becomes a necessity of the time, as with every generation, the kids become sharper and sharper and thus need degradation in each and every aspect of their lives.
• Wide range of formats—Google contains many content formats, including text, images, videos, graphs, and more. This diversity helps individuals connect and understand the content easily and thus allows it to become a great search engine worldwide.
• Great problem-solving ability—Google has an extensive team network, working 24/7 globally to solve its clients' issues and help them resolve them as soon as possible. Above all, Google seems to rate customer feedback highly, which is an essential aspect of its branding and values. By expanding its customer service, Google is becoming more accessible for users.

Thus, Google support extensive information from every corner of the world, making it readily available to its end users in diverse forms. It can be clearly seen how Google is making every aspect of its work more user-friendly and how it is attracting many clients to use it. If you want to make your search engine that extensive, use some of its methods while creating some of your own.