Having a slow-loading website may hamper your user experience, which leads to a lower conversion rate. Most website owners are actively looking for a PageSpeed optimisation service to boost their website performance.
Are you also struggling with a slow page loading time which frustrates your user? Don’t worry! In this guide, we will talk about the effective ways to optimize your PageSpeed performance.
What Is PageSpeed And The Importance Of Optimizing It?
Before diving into the direct solution, first, it’s essential to understand what PageSpeed is. PageSpeed is a matrix that measures the amount of time of rendering the web page's content in the user’s browser. This PageSpeed is responsible for making or breaking the user’s first impression.
Now the question that may pop up in your mind is, “Why do we need to optimise the PageSpeed performance?” let’s contrate on the importance of optimising the PageSpeed performance, which includes:
A fast-loading website improves the user experience
Leads to achieving a better conversion rate
Boost the Search Engine Result Pages (SERPs) rankings
A fast-loading website improves the user experience
Nobody like to wait longer to see a website’s content. According to statistical research, if the website’s loading time exceeds 3 seconds, the user would leave the website, which increases the bounce rate as well as reduces the conversion rate.
Improving the website’s page speed performance often leads to enhancing the user experience. Thus users will engage more with the website’s content which increases the website’s average on-page time as well as reduces the bounce rate.
Leads to achieving a better conversion rate
By measuring the conversion rate, you can know the percentage of website visitors who complete the desired tasks and are converted into potential leads. The desired task can be filling out a form, making any payment, purchasing from an online store and others.
The average on-page time is positively correlated with the website’s conversion rate. If users spend a long time on your website, it is possible they research your product, which leads them to become potential leads, improving the conversion rate.
Boost the Search Engine Result Pages (SERPs) rankings
To provide the best result to the user, Google consistently updates its ranking algorithm. Google added PageSpeed to its ranking algorithm as a ranking factor. By optimising the PageSpeed performance of a website, you can ensure a top position in Search Engine Ranking Pages (SERPs), which increases the website’s organic traffic as well as page views.
How To Measure The PageSpeed Performance Of A Website?
Measuring the PageSpeed performance is essential before optimizing the PageSpeed performance. Several PageSpeed analyzing tools are available to measure the PageSpeed performance of a website, like Google PageSpeed Insights, GTmetrix, and others.
To categorize the PageSpeed performance, there are some boundary values set depending on the tools. In the case of Google PSI, three boundary values are there to categorize the PageSpeed performance.
If a PageSpeed score is above 90, it is categorised as a good PageSpeed performance; further optimization is not needed. Whereas, a below 0 score indicates the pagespeed performance needs to be increased. Finally, a below 50 PageSpeed score is considered a poor PageSpeed performance.
The 5 Effective Ways To Optimize Your PageSpeed Performance
When you are focusing on the user experience and aiming to improve the conversion rate, PageSpeed optimization is essential. Due to its difficulties, a lot of website owners often overlook it, resulting in a lower conversion rate.
Here, we will show you the five easiest Pagespeed optimization techniques and mention page speed optimization services, which include:
Serve optimized images
Reduce the HTML, CSS and JavaScript files
Implementing an efficient browser caching
Generating a separate file for critical CSS
Deferring non-critical JavaScript function
Serve optimized images
A large size image can improve the website’s visual appearance; however, it can negatively impact the website’s PageSpeed performance. The best practice is to serve the images in next-gen formats such as WebP and AVIF, which can compress the images losslessly.
Several online tools are available such as RabbitLoader, EWWW image optimizer and others that you use to serve the optimized images.
Reduce the HTML, CSS and JavaScript files
The correlation between the total page file size and page loading time is undeniable. The two most effective ways for reducing the HTML, CSS and JavaScript files are minification and compression.
Minification is a PageSpeed optimization method of removing the characters that are not needed for the page loading time, like unnecessary comments, a large arable name, and different types of spacing and others.
On the other hand, compression is a process of reducing the coding file size by replacing the repeated strings with a single pointer. The two most common compression types are GZIP and Brotli.
Several online tools are available, like RabbitLoader, unCSS, HTML minifier and others that you can use to reduce the HTML, CSS and JavaScript file size.
Implementing an efficient browser caching
Browser cache temporarily stores the website’s static files like HTML, CSS and JavaScript files locally which improves the page rendering process. Thus, implementing an efficient browser caching mechanism significantly speeds up the website’s PageSpeed performance.
Several WordPress plugins are available in the WordPress eco-system, like WP Rocket and RabbitLoader that can be used for implementing an effective browser caching mechanism.
Generating a separate file for critical CSS
Without generating a separate file for critical CSS, achieving a good PageSpeed performance can be difficult especially when you have a goal of achieving a 90+ Google PSI score. Most WordPress optimisation plugins are unable to generate a separate file for critical CSS as it is the most challenging optimization process.
However, fortunately, RabbitLoader can generate a separate file for the CSS rules, which are essential for rendering the above-the-fold content.
Deferring non-critical JavaScript function
An unoptimised JavaScript file is often considered a render-blocking resource as it increases the total blocking time by pausing the HTML parsing. In such cases, deferring non-critical JavaScript files improves the initial page loading tie, which enhances the user experience as well as ranking in Search Engine Result Pages (SERPs).
If you have already installed RabbitLoader for other optimisation purposes, you don't need to manually optimise your JavaScript file; RabbitLoader will take care of it.
Conclusion
In this guide, we have discussed everything that you need to know about PageSpeed. By optimizing the PageSpeed performance, you can ensure a better conversion rate. To get an easy solution, follow the mentioned strategies and boost your website’s PageSpeed performance.
