The digital marketing world becomes more competitive with time. As such, search engines evolved to be the need of the hour. With ad campaigns and paid tasks, organic traffic drives impact. As 75% of users never look beyond the first page, it's essential to have a set of SEO practices in place. A digital marketing company Auckland in NZ introduces you to the top SEO practices of 2022.

Value for voice-enabled SEO increases more than ever.

It is not shocking to find that 40% of individuals in the US use voice commands. The advent of Alexa, Siri, and Google scaled up the volume of voice-supported searches. Apart from location-specific searches, long-tail keywords, it's essential to have a voice-optimized site.

Demonstrating your brand to be trustworthy and authentic

EAT principle ensures the long-term success of your SEO marketing efforts. Regardless of changing algorithm, put in place a solid branding strategy.

EAT stands for experience, authority, and trust. Google prefers authorized, reputable, and established sites higher than unknown ones. You may wonder- How do I outrank my competitors. It is more when your industry is more saturated. There is no harm in taking a small and steady step. A digital marketing company Auckland in NZ helps you improve your brand's trustworthiness. It allows you to establish brand authority and reputation. Following are the ways that get it done.

• Ask customers to leave a positive review as they get contented with service quality.
• Earn high-grade links for your site.

It is the way to improve your brand image while establishing it as a trustworthy site. Even if you get feedback, learn responding it with professionalism.

Focus on user experience

A digital marketing firm employs tactics that enhance user experience. It is the power of Google and other search engines. In 2022, SEO will become more user-centric than ever. The focus on core web vitals revolves around user experience. Google takes into account bounce rate, CTR percentage, and page loading rate.

The goal is to have a click at your result. Invest time in clicking on many web pages and spend a least three minutes on your site.

A digital marketing company Auckland considers the following factors when measuring user experience.

• Does your site have a mobile-first web page?
• Is it easy for users to navigate from one web page to another?
• Do you have features that let users interact with your web content?

Update content and internal links

You're likely to stay involved in composing content. But, it needs you to update your existing content as well. If you indulge more in curating new blog posts, your existing content will look outdated. No doubt that you invested in a lot of resources to write blogs. It is better not to miss out on opportunities to update content.

A digital marketing company Auckland finds it valuable to update internal links. Go back to old content and embed links to your block posts. It helps search engines index your web page faster. It is how you can rank your posts for relevant keywords.

Why is it essential to update links?

When you have a site, you'd know that not all web pages can engage users in the same way. The fact is that users leave web pages on finding that it doesn't meet the requirements. Digital Marketing Christchurch firm finds out web pages and removes them. It is how it improves user engagement and drives leads.

Whether it's content writing or SEO, digital marketing firms in NZ get your back. For related queries, contact us today.