Lots of changes are taking place in the digital marketing sphere. Unfortunately, you are not going to like the majority of the changes. One of the reasons behind marketing shifts is the progression of technology at a rapid pace. In addition, the web is getting saturated with lakhs of sites. Digital marketing agency Hamilton talks about some of the changes that we're going to be a part of. 

Digital marketing shifts to voice search

It has both good and bad news for online marketers. By 2021, two out of four adults used voice search to explore products and services online. According to reports, it will reach 70% of the population in 2023. 

It won't just be people talking over the microphone or iPod. 50% of the Google searches take place on devices with screens. It means that more people will be communicating over Alexa or Siri. 

The fact is Google search has nothing to do with ranking one on the search engine. Google either pulls your site, or it doesn't. Unfortunately, the conversion rate will decrease with voice search. It is because people won't go to your site. 

Expect SEO algorithm changes to be more rigid

According to the Moz algorithm change log, it had twelve iterations in a year. It may sound like excess, but it isn't. In 2016, there were 13 Google updates. It increased to 15 in 2017. It means that Google had an average of 14 updates if you link the unconfirmed with the confirmed updates. Digital Marketing Company Tauranga claims that the number of Google updates will increase exponentially. 

Dating back to 2015, Google launched Panda 4.2.1. You might dislike the new version, but It wasn't that bad after all. All it did was to get rid of spammy sites with inferior-quality content. 

Penalizing sites for blackhat techniques

Can you remember what happened with the Penguin 4.0 update? If you have spammy sites, Google not only penalizes you but also dissolves them. People getting involved with marketing tactics like buying backlinks and getting caught, Google devalues their sites. 

Digital Marketing Agency Hamilton points out the complexity of the latest Google updates. It is because technology is evolving at a fast pace. 

Google no longer looks at your content and SEO-related metrics. It makes decisions from the facts as follows. 

• Are people spending more time on your site than your competitors?
• Are people bouncing off from your site and moving to Google listings? 
• Are your product queries increasing with time?
• Do people find your site appealing?
•  Is your CTR on the lower end? 

If you want to stay on top of Google searches, consider changing your mindset. Digital Marketing Agency Hamilton says that it is not about understanding the search engine. Instead, you need to understand the perspective of the audience. 

The search engine has one goal. 

It wants to rank the site that users admire at the top. It makes people come back and place Google queries time and again. Consider hiring the best digital marketing agency Tauranga to stay on top of the updates. For quotes, contact us today.