Many marketers are trying hard to get on top of SERPs and try to expand their businesses.

 Very few of them win.  Why SEO doesn't work for the rest? Has anyone ever thought about this? Why???

SEO is a very powerful tool. But if it is not taken care of properly, there will be very bad results. A very good SEO Strategy can bring a business website to the top page and increase sales.

Lack of a good SEO strategy or SEO running against the search engine rules in order to get the site to the top very easily draws a business website down in the rankings and thereby decreasing the credibility of the site.

If you are trying to optimize your site for the first time, or your SEO campaign does not work, then you should contact an SEO company in Dubai like Zapio Technology.

In this article, I will share some common mistakes in SEO

-Setting vague SEO objectives

A lot of business owners and marketers carry out SEO strategies without a precise goal. Before adopting any SEO strategy, it's essential to establish the correct goals.

-Ignoring Search Intent Optimization

Intent optimization is very important for SEO. Never ignore search intent. The goal of search intent optimization is to provide the best answer in the way that your client requires it.

-Fail to optimize the website for mobile

It’s another important factor that most marketers ignored or never noticed. You should do everything you can to make your web presence mobile-friendly.

-Thin content or scraped content

A unique content determines the credibility and authority of your website. The content of the website is a very important factor in search engine ranking. Never leave your website with thin content and also never use duplicate content or scraped content.

-Content that is stuffed with keywords

The keyword stuffing hurt SEO. So, never use this practice. Keyword stuffing is actually manipulating rankings. The over-use of words makes it spammy and decrease user-friendliness. 

-HTTP sites that are not secure

Site security is an important factor for website ranking. That means it affects SEO ranking. So move from HTTP to HTTPS if you are an eCommerce website owner or a website with an e-payment system(to secure users private information).

Conclusion

To get the most out of your SEO efforts and to rank higher on Google, avoid these blunders. Still, if you are not comfortable doing SEO alone, better consult the best SEO agency in Dubai.