Fiat Strada: Brazil's Top-selling Vehicle Ready To Take On New Markets

Fiat Strada: Brazil's Top-Selling Vehicle Ready to Take on New Markets

Fiat Strada: Brazil's Top-Selling Vehicle Ready to Take on New Markets

The Fiat Strada, a compact pickup truck, has been a powerhouse in the Brazilian market for several years. It's been the nation's best-selling vehicle since 2021, and with 400,000 units made since the second-generation launch in 2020, it's reached an impressive production milestone. Now, the Fiat Strada is set to broaden its horizons as it debuted in the Middle East and Africa Region (MEA) in November 2023.

The Fiat Strada isn't a rookie in the automotive world. It debuted 25 years ago in Brazil as the cargo-carrying version of the popular Fiat Palio hatchback. Over the years, it has evolved and improved, becoming a dependable and versatile choice for both professional and personal use. Additionally, it has been an innovator in its segment, introducing features like the extended cab, the double cab, and the groundbreaking third door.

The Fiat Strada is a product of the Stellantis group, born from the merger of Fiat Chrysler Automobiles (FCA) and Peugeot Citroën (PSA). As the fourth largest automaker globally, Stellantis has a significant presence in the MEA region with brands like Jeep, Peugeot, Citroën, Opel, and Ram. Introducing the Fiat Strada into this region aligns with the group's strategy to provide a diverse and competitive product range tailored to various customers' specific needs and preferences.

What Sets the Fiat Strada Apart?

The Fiat Strada, a compact pickup truck, expertly combines the functionality of a family vehicle with the reliability needed in a business setting. Its modern and sturdy design is influenced by the celebrated Fiat Toro, a larger pickup truck available in Brazil and other Latin American countries. The Strada stands out with its signature LED headlights, which provide 20% more illumination than its competitors, a unique grille, squared-off fenders, and a compact cargo bed. Adding roof rails that align with the rear pillar gives the truck a dynamic and adventurous appeal.

The Strada leads the pack with its unmatched cargo capacity. Depending on the model, it can hold between 650 kg and 720 kg, offering up to 1,354 liters in the single-cabin configuration. The cargo bed has a tonneau cover and a step-bumper, enhancing convenience and security. Equipped with advanced features such as stability control, hill start assist, and TC+ for optimal traction, the Strada is adept at navigating diverse loads and terrains.

The Strada's interior is designed to blend comfort and functionality. It features a spacious, ergonomic cabin with seating for five. Numerous storage compartments are incorporated throughout, including a specially designed cubby for your smartphone, located conveniently in front of the gearshift. Entertainment is at your fingertips with a seven-inch infotainment screen, compatible with both Apple CarPlay and Android Auto, and a digital instrument cluster. Prioritizing safety, the Strada has four airbags, pre-tensioner seatbelts, and the Isofix system for secure child seating. Additionally, the car is designed to minimize pedestrian risk in the event of an accident.

The Strada offers two engine options: a 1.4-liter engine outputting 88 horsepower and 91 pound-feet of torque and a 1.3-liter engine delivering 109 horsepower and 103 pound-feet of torque. Both engines are mated to a five-speed manual gearbox and can run on gasoline or ethanol, a popular fuel choice in Brazil. The Strada boasts a fuel economy rating of 7.6 liters per 100 km (31 mpg) when fueled by gasoline and 5.5 liters per 100 km (43 mpg) when running on ethanol.

Which Markets Will the Fiat Strada Enter?

Starting in November 2023, the Fiat Strada will be launched in the Middle East and Africa (MEA) region, which includes countries like Nigeria, Ivory Coast, Cameroon, Cape Verde, Guinea-Conakry, Madagascar, Rwanda, and Ghana. These markets have shown an increased demand for compact pickup trucks, as they provide a practical and cost-effective solution for both city and countryside commuting. The Strada will compete against other models, including the Nissan NP200, Renault Oroch, and Ford Ranger.

The Fiat Strada will be designed and produced at the Stellantis facility in Betim, Minas Gerais, Brazil. This factory is one of the most extensive and technologically advanced in Latin America, boasting a production capacity of 800,000 vehicles annually. Besides the Strada, the plant also manufactures other models like the Fiat Argo, Fiat Cronos, Fiat Mobi, and Fiat Uno. The Strada will be exported to the MEA region, maintaining the same quality and standards as those in the Brazilian market.

Under the Fiat brand, the Fiat Strada is set to be sold in the MEA region. A part of the Stellantis group, Fiat is a global force in the automotive industry, boasting leadership in three countries: Brazil, Turkey, and Italy. Known for its innovative, attractive, and affordable range of products, Fiat has been a household name for over 120 years. As it pivots from internal combustion engines towards full electrification, Fiat has launched models such as the Fiat 500 Electric, the Fiat Panda Hybrid, and the Fiat Tipo Cross.

Why Should You Consider Buying the Fiat Strada?

The Fiat Strada is a compact pickup truck that brings its owners many benefits. Here are some key advantages:

  • Versatility: The Fiat Strada is a multipurpose vehicle, equally suitable for professional and personal use. It adapts to various terrains and can transport diverse types of loads and passengers.
  • Modern and Robust Design: The Fiat Strada's distinctive, attractive design stands out. Its features include LED headlights, roof rails, and a tonneau cover, lending it a sporty and adventurous appeal.
  • Advanced Technology and Safety: Equipped with cutting-edge features and systems, the Fiat Strada ensures your safety. Highlights include a seven-inch infotainment screen, a digital instrument cluster, stability control, hill start assist, TC+, four airbags, pre-tensioner seatbelts, and the Isofix system.
  • Boasting economic efficiency, this vehicle offers low fuel consumption and maintenance costs. It comes with two engine choices, both able to run on gasoline or ethanol, achieving an impressive fuel economy of up to 43 mpg with ethanol.
  • This vehicle also promises reliability and durability, epitomizing quality and performance. It is a creation of Stellantis, one of the world's largest and most esteemed automakers.


The Fiat Strada, a compact pickup truck, has consistently topped the sales charts in Brazil. Its versatility, modernity, technological advancement, safety features, economic efficiency, reliability, and durability make it a vehicle that suits various customer needs and preferences. As a product of the globally recognized Stellantis group, the Fiat Strada is set to break into new markets, with its arrival in the MEA region slated for November 2023. This vehicle embodies the perfect blend of Italian innovation, sophistication, Brazilian boldness, and modernity.