Time is getting scarce. People prefer content that they can consume in the shortest amount of time. This is an important and undeniable factor in the popularity of TikTok. When people see this logo on social media, they automatically know what it is and what to expect. But to put it simply, it's a video-sharing app that offers the ability to combine video clips on any topic and share them with consumers. Thanks to the entertainment features of TikTok, more and more people are constantly consuming video content from this platform. For this reason, many companies have also expressed their interest in using TikTok as a tool to promote their brands.

But regardless of the “why” of all this, brands have recognized that TikTok has now become an essential part of a successful social media strategy and have embraced it. You should too. More TikTok likes and views bode well for your success, and the trend towards paid engagement has taken hold on the platform as well. You can buy real TikTok likes and views the same way you can buy likes and views on any other platform. However, getting more organic TikTok views for organic growth requires a personal and human touch. So we're going to cover five ways to ensure you get more ideas for your TikTok videos.

Optimize your profile:

Your profile on TikTok represents you as a creator and who you are. Along with your profile picture, About section, and featured video thumbnails, your channel gives potential followers a glimpse of what kind of YouTuber you are and what to expect.

If you mostly create DIY videos but your channel looks like a music channel, the people who visit it will stop by before you can say hello. Also, a clean and aesthetic profile attracts followers just by looking good. I can't count the number of times I've turned my back on a channel on different platforms just because it seemed boring, irrelevant, or just plain bad.

Another important reason to optimize your profile is discoverability. If people know you by name but you type a strange string of characters in your TikTok name/follower name, your followers won't be able to find your profile. Therefore, make sure the profile name is easy to remember by avoiding unfamiliar characters and symbols.

Learn how hashtags work:

TikTok allows one hundred characters in the subtitle area. Would you like to waste it? So don't add a single hashtag or you won't be called when watching your video.

Popular hashtags help you get discovered and stay visible in the Discover tab. Also, link to your video and grab the attention of people who will most likely find it funny. Therefore, you need to be smart with hashtags and follow a few tips:

l Find popular hashtags from the Discover tab. l

l Stay away from totally generic and overused hashtags. The most popular is "#foryou"l

l Experience. Use generic tags like #food or specific tags like #chocochipicecream.

You also need to make sure the hashtags you use are specific and relevant to your audience. This allows you to get more valuable feedback from the right people on the platform. If you want to see TikTok ads, you should check out the complete guide to TikTok ads in 2023.

Add viral music to your videos:

According to research, the inclusion of a popular song in videos is a major factor in the viral spread of videos.

Creating an original TikTok content plan with the support of your sound is a great idea, but don't overdo it with the "originality" factor. If you want to add a song, visit the TikTok music library and use a popular, viral, and relevant song in your video to ensure maximum views and popularity. It's 100% possible that a song you find incredibly bad might be the best fit for your business and get you the most Tiktok followers.

Balance your tastes with what your followers like because if one of your hearts isn't in the video, it won't draw attention.

Optimize your videos:

You should know that TikTok's algorithm is improving and ranks fully played videos better and higher. So if people rewind your video without watching it fully, it will negatively impact its popularity.

They should capture the follower's interest in the first second of the video. Don't wait more than two seconds to get the impression that scrolling or swiping is incredibly fast on modern smartphones. That means the way you edit your TikTok videos is becoming more and more important. Therefore, it can be very beneficial to hire professional video editing companies like Ball Media Innovations to get the best video editing experience. Free video editing services like Video Candy can also be a boon.

Appeal to everyone's curiosity and love of excitement and use it for maximum engagement and popularity. You can also use CRM software to manage and track your engagement to convert leads.

Also, keep in mind that the video transcription of the text overlay can also be very important. Services like Trancriberry offer the ability to easily convert audio and video content to text.

Don't forget to publish your videos at the right time to attract more viewers. If you post a video when your followers aren't there to see it, you're less likely to get the views you want. Then determine when your audience is actively using the app before publishing your latest video.

Proof:

This is the most important and maybe the most difficult task in your social media game. Over time, as you release more and more interactive content, you'll find that some of its sweet taste of popularity has waned while others remain hidden in the crowd.

Use this knowledge and information with TikTok. This way, you can find out what type of content works best and resonates the most. For example, if you want your SaaS company to be more visible on TikTok, you need to know the right content to get more views and attract your target audience. Additionally, researching your audience can help you develop the content that will resonate with them the most. These surveys may include the age group they belong to, the gender they identify with, etc.

This information or analysis is only available on professional TikTok accounts and you should change the account type to "Pro" once you have enough followers. At this level, you can also utilize the TikTok ads. It can be very useful to take advantage of the opportunity to analyze other people's profiles with free tools that extend the analysis of TikTok.

However, if you still think your SaaS company needs professional help with research related to TikTok, consider collaborating with marketers, data scientists, and strategists from Journeyengine and other marketing agencies. You can use their research to help your business build a sales funnel on TikTok and other digital platforms. This allows you to create valuable TikTok videos that will attract more viewers and improve your business's online visibility and conversion rates.