Remarketing lists one proven way to boost PPC (pay-per-click) performance by targeting online users who have already evinced interest in your services or products. There are several ways, but some can easily show the impact, and you must consider them for your business.

Website Visitors :

You need to create a list of users who have visited your website without registering or showing interest in your products or services. Focus on those people who have seen particular pages of your website. It is easier for you than finding a user unrelated to your business. 

Cart abandoners:

Most of the time, users will add products to their cart but ignore them after adding and not completing the checkout process. You can retarget them with ads that provide incentives to complete the purchase.

Past purchasers:

Target users once who have purchased or used your services by using your website. You can again target them to buy as it is easier to do business than finding new customers and making them use your services.

Email subscribers:

Target users who have subscribed to your email list but have yet to make a purchase. You can create a list of users who have subscribed to your email list and retarget them with ads that offer exclusive discounts or promotions.

App users:

Target users who have downloaded your app but have yet to purchase it. You can create a list of users who have downloaded your app and retarget them with ads that showcase the benefits of your products or services.

Social media followers:

Target users who have followed your brand on social media but have yet to make a purchase. Just list users following your brand on social media and retarget them with ads highlighting your products or services. Try to show the difference from others with unbelievable offers because it will make sense. 

Video viewers:

As people watch videos of any product or service they want, try focusing on them. It might be on Youtube or other platforms; it can be an ideal way to convert them into your customers. 

Searchers :
Majority of the SEM agencies emphasize on using PPC remarketing to boost brand awareness, and to display your brands advertisement to the target audience who have previously interacted with your business online. One way or another, when online users require something, they keep finding information on Google, so it is the best option for you to create PPC so that it can remind their needs once again with your ads to purchase products of your brands.

Event attendees:

It is so natural that when people attend the event organized by the company, you will get their personal information so that you can send your product details or services to them so that it can be easy for you to make things better to get the sales.

Inactive users:

It is an opportunity to communicate with inactive users for a long time about the services or products you sell on your website. Keep reminding them about your business can help you increase sales. 

These are some of the best remarketing lists suggested by top digital marketing companies in India that you can use to effectively target users, make them pay attention towards your brand, and increase the chances of converting them into customers.