Digital marketing has always changed with the market and audience requirements. It has also always been co-dependent on the internet. The Internet has changed drastically over the years, from plain text to artificial intelligence. We have come a long way to provide a better experience to the audience and connect them on a greater level.
What are the three Internet waves?
We are all familiar with the Internet waves, as discussed earlier in the article, and how marketers need to amend their digital marketing agencies as per the latest trends. So, what exactly are these Internet waves? Let us discuss:
Web 1.0: We had the first wave in 1994, which basically comprises all the plain text and static pages.
Web 2.0: The next wave was Web 2.0, which introduced social media to the world. This made everything interactive and established a connection among people around the globe. People started having conversations with the help of blogs, tweets, or Facebook.
Web 3.0: People are calling this wave the future of the internet and the next gen internet. Marketers and experts are predicting it will have a great impact on digital marketing agencies, businesses,and the ecommerce market. Let us dive deeper to know exactly what Web 3.0 is and how it is going to affect you!
What is Web 3.0?
Web 3.0, or Web3, is the next generation of the World Wide Web. It includes semantic Web technology and artificial intelligence to give people a better experience. It is an upgraded version of web 2.0 and likely to build a whole virtual world between all the apps or sites running on the web.
It not only makes the audience’s experience more real but also makes it easy to share information within the apps or websites.
What are the key features of Web 3.0?
Semantic Web: This feature will allow computers and humans to communicate in a better way. It will use metadata to describe the content in a way that is easily read by machines.
Artificial intelligence: Currently, we see artificial intelligence through the bots we see on different websites. But AI is a very extended and vast area. This feature enables the machines to be more like humans. This will analyse the human data, behaviour, and online pattern to assume things and modify itself with the results. Often we see ourselves discussing purchases and suddenly start seeing the ads all over our phone; this is an example of your data being read and processed.
Decentralisation: It is the core of Web 3.0; it helps in identifying and finding information on various servers. With this, the information can be held in different locations, rather than just one. It will help in reducing the usage of giant data centres and collective data held by a single organisation. With it, the users will be free to share their data with no intermediate.
With the lack of a central server, you will also save on server failures.
How is Web 3.0 impacting businesses?
Web 3.0 is not merely an upgrade of social media marketing but changes the way we look at the Internet. It has become more than just SEO and SMM. The 3.0 Web will enable marketers to provide their customers with more engaging and interactive advertisements. They can offer 3D experiences to their customers and make the time spent on the Internet fascinating. It will also work greatly for retail business, as customers will be able to use the products without even buying them.
Some businesses are already using technologies like augmented reality to aid their customers' experiences. For instance, with the help of the IKEA app, customers can actually see furniture being placed in their rooms so they can make assumptions about size and look and then make the final purchase.
