You're on the right page if you are looking for the best SEO Company Auckland. The SEO industry is as uncertain as the algorithm updates that Google launches repeatedly. SEO trends are one such topic that we will update, as there's no other industry as dynamic as SEO.
SEO trends that worked wonder a few years ago are no longer a trend. We are entering 2023, and the trends we find are recent. You can take voice search as an example. Google algorithms are becoming smarter with time. SEO experts at asks you to stay on top of trends.
Without further ados, we will go deep into the SEO trends you must consider when optimizing your website for better search results and traffic. Consult experts at the SEO Agency in Tauranga to optimize your website and boost its ranking.
Updating content
Updating content on a website is vital for some reasons. Fresh and relevant content can help improve the User experience. It will also grow the ranking of a website on search engines. Over a couple of years, there will be sites that create better content than yours. A website can add new information, Insights and database that attract Google's attention. If you want to keep up with them, you must update content with some Nifty tips. You need to water it for more valuable information to make it evergreen.
Content that is relevant and helpful now may turn out junk and unworthy in a year or two if you leave it unattended. Updating content is the most valuable trend to watch out for in 2023 and beyond. If you need to be on top of SERP, consider working with the best SEO Agency in Tauranga.
EAT
We found the term EAT appearing in the Google quality rater guidelines. We have the expertise, Authoritative and trustworthiness as the top SEO trends. If your website is in your niche of services, products and content, your website will need higher weightage. Content produced by someone with personal experience can be more reliable and valuable.
Reducing indexing and crawling frequency
We know that Google will cut down on the number of times it crawls and indexes websites. We tried looking into the steps of many websites and found that Google has reduced the crawl rate since 2021.
Google has yet to adopt a protocol like an index, which Yandex and Bing adopted. But Google will try to make indexing and flooring more sustainable without compromising efficiency.
AI content
We expect more websites to produce AI-based content in the coming years. We know that Google's algorithm will need help separating AI-generated content from human-generated ones.
Google uses the same Natural Language Processing to improve its algorithm. We don't recommend using AI content producers to form content from scratch without human intervention. If you are a content creator, it can be intimidating. But without logical tweaks and proper input, AI cannot produce the perfect content. It is why you need experts to draft thoughtful content for your website. For expert help, contact the best SEO Company in New Zealand.
