Headings

A header tag is an important part of a page's structure. The header helps readers and Google get an idea of what they're reading, and provides an outline of what's happening in an article. It's also an important way to break up a lengthy piece of content. You should create a header that's relevant to the topic of your article, as well as one that gives the reader an idea of what to expect from the paragraphs that follow. A good rule of thumb is to make each header no more than a few lines long. This can make your content easier to scan, and it can help intrigue visitors to keep reading.

When writing CBD Products SEO-optimized content, it's important to consider how search engines like Google and Bing evaluate your headings. For example, if your headline is long, Google may reject it as "over-optimized." If it's not descriptive, it could cause your audience to skip over the article entirely. Likewise, if it is too short, your audience may not know what it's about.
While Google and other search engines like to rank sites based on a variety of factors, they also like to reward user-friendly content. This means that your header tags should be as optimized as your title tags. A good header tag will intrigue your visitors to read further, and it can even help you win a featured snippet. However, you'll want to avoid manipulating your optimization. It can be tempting to stuff keywords and anchor texts into your header, but this can lead to confusion and a poor reader experience.

You should also make sure your headers and titles are consistent across your entire site. If you have a blog, for example, you should make sure that your posts are tagged with the same name. If they aren't, your audience will wonder why it's different from the other articles in your website. You should also be careful not to use too many H1 tags. While Google has stated that there's no need to use multiple H1s, using more than one can confuse both your audience and the search engine.

Lastly, keep in mind that Google and other search engines don't like repetitive "boilerplate" texts. If your headers and titles are long and unreadable, they'll ignore them. In fact, most readers will never make it past the headline. Luckily, you can prevent this from happening by creating a separate, more descriptive title for your blog post. This allows you to avoid the truncated title issue, while still having a compelling and descriptive headline. 

Finally, when you write your SEO-optimized content, you'll need to include at least one keyword in your meta description. This doesn't mean you have to make your heading a keyword, but you should use at least one to make your content more appealing to readers. Then, make your meta description no longer than 160 characters. You'll have a better chance of ranking on SERP if you choose a keyword that people are searching for. Adding a keyword can increase your chances of being shown as a featured snippet.