Online marketing is a full-time job. However, with the right marketing tools, small business owners don’t need to be an expert to boost their sales. They cannot help boost your conversions overnight. But with this marketing software, you can boost your small business revenue without having to add a lot of money to the marketing budget. But opening an online store has become extremely simple with websites like tradespin.co.in. They provide people a platform to create their Online Store in Chennai and many other places. If you are planning on strating and online retail store, you can connect with them and start selling immediately after opening an online store.

Social proof: Crowdy.in

The most powerful weapon of online marketing is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

• Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
• Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
• Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
• Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
• The above-mentioned social proof tricks and many others can be implemented automatically and thoroughly with the help of social proof platforms.

Website optimization: Google Analytics
Google Analytics is a very well-known powerful tool that you probably already use to track your website data. With the help of google analyticsyou can track data at every step of your sales funnel to boost your conversions. Even non-marketing people can track basic data like website views, what pages are getting the most hits, etc.

Conversion rate optimization: Hotjar

Ensure that your website design is conversion-focused: bold call-to-actions, clean layout, intuitive and simple design elements, etc. Make the journey within the website as painless and frictionless as possible. How to check if you are on the right track? Implement ongoing A/B testing and collect user feedback with tools

Design: Canva

Canvais an easy-to-use design platform that allows you to create graphics for your small business. This tool has templates for everything from social media images to business cards and web banners. Let’s say you want to create an image for your corporate Facebook page. You can start with a Facebook Post template which is already accurately sized for the platform. The template is fully customizable—here you can swap photos, change the layout and background, adjust the fonts or insert additional elements like icons, illustrations and frames. And all with a few drags and drops.

Surveys and lead generation forms 

A robust tool for creating quick surveys and visualizing responses. The data is saved directly to your google sheets. It can be used as a customer feedback tool for featuring various types of lead generation forms on your website. Here you can create surveys, lead forms, customer support forms, job application forms and everything in between.

Instagram
Find your competitors on Instagram, the ones that sell same products or services like you (or similar ones but same niche). Check their Followers, those are the people you need on your own list, there you’ll find the Money. You can use some tools or manually follow all of them one by one, and like/comment on their photos. The ones that will follow back or like your photos, are the ones you’re going to contact from your business profile on Insta. Message them in different ways to let them know of the service or product you’re selling out there with a catchy phrase or something like that, you have to be a bit creative and never use same words on many messages, because Instagram will block you temporarily and maybe permanently if you do so.

With enhancement in the working condition of online store, you must know that no matter the type of store you own be it wholesaler or retailer, you can always opt for their services like for your business.