During the forecast period of 2019–2024, the U.S. automotive tire market is expected to witness growth at a 5.4% CAGR. It stood at $57.9 billion in 2018, and it is projected to register a significant increase in its revenue to $75.4 billion by 2024. This growth can be attributed to the expanding automobile industry and high rate of tire replacement, due to constant innovations and an aim to increase the average lifespan of vehicles. Additionally, electric vehicles (EVs) have widened the scope for the market with new and environment-friendly mobility options.
There has been a surge in the demand for lightweight automobiles and EVs in the U.S. With their increasing sales volume, the expanding automobile industry has enhanced the growth prospects for the U.S. automotive tire market. The U.S. is home to several automobile manufacturers, who are consistently focusing on innovations. The demand for low-emission vehicles has led to the engineering of modified, lightweight tires, which are custom-made by original equipment manufacturers (OEMs). The tire industry is, thus, advancing with the expansion in the automobile sector. These newly developed tires also help in energy saving and offer a smooth driving experience.
The U.S. automotive tire market can be further categorized based on design into radial and bias tires, under the design segment. Of these, radial tires held the large share of the market in 2018, and they are predicted to continue doing so during 2019–2024. The durability quotient of radial tires makes them more viable than bias tires. In addition, the former are sturdier due to the presence of perpendicular polyester piles and crisscrossed steel belts, therefore, will witness an even higher market demand in the future.
The multi-faceted tire industry offers tires that break the constraints of seasons as well. Therefore, based on type, the market can be divided into winter, summer, and all-season tires. Among these, the U.S. automotive tire market was dominated by all-season tires in recent years. With the increasing availability of these tires, the demand for season-specific tires has substantially gone down. All-season tires are a much more viable option, which is why their sales are projected to grow multifold till 2024.
The tire industry in the country, thus, seems to be expanding. The range of options available lays the ground for an optimistic future. With the coming of new technologies and eco-friendly transportation demands, the industry is constantly advancing to offer better tires than the existing kinds. The changing consumption pattern will also play a major role in increasing the market revenue during the forecast period.
