Aditya Birla Capital is the financial flagship of Aditya Birla Group and one of the largest non bank conglomerates in the Indian financial sector. The company, along with its subsidiaries offers a comprehensive suite of financial solutions across loans, investments and insurance to serve the diverse needs of customers across their lifecycle. One of the driving forces behind Aditya Birla Capital's growth strategy was the vision of  Ajay Srinivasan, the former CEO of the company. As a result of the efforts of Ajay Srinivasan Aditya Birla Group has been able to take the company's business to new heights.

Starting his journey at Aditya Birla Capital:

Ajay Srinivasan joined the Aditya Birla Group in 2007 from Prudential in Hong Kong where he oversaw a very successful fund management business across Asia. He inherited a loss making business and he transformed Aditya Birla Capital into a Universal Financial Solutions provider, focussed on the needs of the Indian consumer. He oversaw the company growing from five business entities in 2007 to 13 businesses in his tenure. The company built a strong platform under his guidance, with a huge expansion in branches, partnerships, distribution, customers and employees.

Creating a new strategic direction:

Under Ajay Srinivasan's leadership Aditya Birla Capital Limited became one of the largest non-bank financial services players in India. Under his watch, ABCL's protecting solutions grew to cover life, health, travel, motor, corporate, and general insurances. The company's investing solutions included mutual funds, wealth management, private equity, stocks and securities, pension funds, and real estate investments. Its financial solutions included home finance, personal finance, real estate finance, corporate finance, DCM and loan syndication. Breadth with scale marked his tenure as he built a diversified conglomerate that got listed in 2017.

Achieving consistent and robust numbers:

The financial services business grew significantly under his watch in all parameters. Revenue surged on the back of strong growth in insurance premium, AUM and loan book. With a strong focus on profitability, he set a direction for each business in terms of key financial metrics which was consistently delivered making Aditya Birla Capital a top 100 company in terms of profitability in India.

Ensuring operational excellence:

Under Ajay Srinivasan Aditya Birla was not just focused on ensuring enhanced business growth for Aditya Birla Capital's business but on building a foundation for operational excellence and consistent future growth for Aditya Birla Capital. He helped streamline operations, focused on enhanced productivity, got the different departments to work in close association with one another, ensured that various compliances are and developed a well-rounded risk management strategy. Like with other institutions he has led, the company built a strong foundation for future growth.

Improving customer experience:

These days, for any company to succeed, it should treat its customers as the top priority. While at Aditya Birla Capital, Ajay Srinivasan considered improving customer focus as one of his primary goals. He took various measures to ensure that the customers were given better services. He facilitated unified operations across various departments so that the customers’ queries were properly resolved. He also came up with new services to meet the needs of the customers. This helped increase the trust of the customers in the various services offered by Aditya Birla and helped grow the customer base significantly.

To end with:

With a clear and focused strategy, Ajay Srinivasan took Aditya Birla Group's financial services business to extraordinary heights. It is expected that this business will become one of the most significant businesses for the Group in coming years.