This is the era of customization. Every business, established or start-up, these days have already agreed with the fact that customization is the best way to grab the attention of customers. Custom packaging in this regard has become a major tool for businesses to grow their reach.

Custom packaging with appealing box printing has become the choice of every customer. Almost 90% of customers make decisions about buying from a specific business only if they find its packaging attractive. As packaging has such a vital role to play in decision-making about purchases, you know that you need to invest in it.

Unique packaging sets apart a business from others building a customer base for the business. If you want to make your custom packaging stand out, we have prepared design tips for you to gain maximum benefit from it.

Use Custom Artwork

Customers are knowledgeable these days. They know what brand is using what artwork. Fooling the customers through copying an artwork that is already being used by some other brand is simply thoughtless. For your business to stand out and make an impression on customers, you need to have unique artwork on your box.

The artwork can be anything that matches your business concepts and product inside the package. Opting the artwork that relates to a business's vision, on the whole, is the most effective way to engage with customers. Your packaging must speak with the customers about your business.

The outside of the shipping boxes needs to grab the attention of customers at the very first glance. Most of the time customers buy a product because they find its packaging attractive. By analyzing the industry and your customers base, you can easily come up with what your artwork must look like. The more attractive the artwork will be; the more chances it will be for your business to make a long-lasting impression on customers.

Customizing swoon-worthy graphics on the top of the box has been utilized by several top brands all across the globe. If you wish to enjoy success in this hyper-competitive era, you must also grab the attention of customers through effective box printing.

Use Custom Color Scheme

Colors are important in every aspect of life and packaging is no different. Experimenting with colors plays the most important role in making eye-catching packaging. Colors differentiate a brand from others. Along with customizing your artwork, you need to customize your color palette as well.

The colors of the packaging are the prime factor influencing the overall appearance of the box. Colors invoke emotions and emotions help in decision-making. Even from far, colors have the capability to attract shoppers towards a specific brand. Understanding color psychology is as important for businesses as custom packaging itself.

There are plenty of colors that have not been utilized by any brand. Color options are simply unlimited. Your business must take into account the importance of colors and must come up with appealing colors for the packaging. Eliciting the emotions of customers through unique yet relevant colors has already proved to be the finest selling point for businesses.

Use Custom Packaging Inserts

Maximizing the shopping experience to gain customer loyalty is the ultimate goal of every business. What better way to make your customers feel special and connected to your business than packaging inserts?

Packaging inserts refer to anything other than the product itself you have inserted in the shipping box. The inserts can be anything like thank-you cards, how-to-use guide, protection guide, your business story or the story behind the product you are sending, etc. The customization of the name of the customer you are sending also adds a lot of value to a brand's image.

Packaging inserts offer a lot of benefits not only to build a loyal relationship with customers but also to acquire new customers. Custom printed shipping boxes with unique inserted notes and cards make people appreciate the brand consequently making them regular customers. Moreover, inserts are cost-effective and easy to print and manage.

Create a Wholesome Unboxing Experience

The days when customers would only care about the product and not the packaging are long gone. Nowadays, people are more interested in the printing, quality, and design of the packaging than the actual product.

Packaging enhances the look of the product inside. In the digitalized era where customers have tons of options to choose from, you must use packaging to enhance the look of your product. Effective printing on the custom box is sheerly important. Box printing must always be on point for customers to feel excited about what's inside it.

Unboxing has become the favorite of every customer. People love to buy from brands with appealing packaging and then unbox it to discover further. Unboxing videos on different social media platforms have also become a common thing to watch for many customers. It is up to the brands to create a fully customized shipping box for customers so they will feel excited about buying from your brand.

Offer Best Quality

The quality of the packaging matters a lot. You can have a very pretty outlook of your packaging box but if its quality is not good, it is of no use. Compromising on quality directly leads your brand to fall apart with no revenue and customers.

As the custom packaging industry is expanding every day, there are plenty of packaging materials to choose from. Corrugated boxes, chipboard boxes, branded packaging, rigid boxes, one-piece mailer, folding cartons, etc. are some of the many high-quality packaging options.

The quality of your packaging must be according to the nature of the product you have to ship. The packaging must always be able to protect the product to ensure that its quality is up to the mark. Moreover, sustainability should always be your first choice. Ecologically responsible businesses are the favorites of customers these days for all the right reasons.

The Bottom Line

Acquiring new customers can be hard but retaining current customers is even harder. The trend of customization in packaging has been majorly incorporated by businesses all across the globe to retain and acquire customers. However, designing appealing box printing is not everyone's cup of tea. Businesses need to take into account all the little details of custom packaging boxes to make an impact on customers.

If you want to have your own custom packaging with attractive printing and design, Vista Printing is here for you. Glow up your custom packaging with our team of specialists who are eager to serve you in the best way possible.