Irrespective of what most people believe, the right web design is crucial for conversions. In fact, according to industry experts, no matter how many conversion-boosting tactics you use, all that will be of no use if the web design looks like crap. This is why there’s a growing need for quality web designing courses.

However, amateur web designers are often too quick to criticise modern web design education. Though, we think that all this criticism isn’t justified. In fact, they are just too quick to jump to conclusions because there are always a few good job-ready web designing courses for students to skill up.

In this blog, we will talk about a few web design principles and what separates a professional web designing course in Kolkata from the competition.

Great Web Design Principles To Implement

Visual Hierarchy

Let’s face it, prominent visuals are particularly great for grabbing people’s attention, and this is where visual hierarchy comes into play. It is one of the most important design principles at work when trying to come up with a good web design. What does it mean? Well, it refers to the order of things that the human eye perceives or sees.

In other words, certain parts of a website are more important than others. This usually includes any and all forms or the call-to-action buttons. So, the goal is to draw more attention to these than certain other parts of the website.

Business Objective

Another rule of law in web design is to rank elements based on the business objective. If the business lacks a specific goal, you, as a web design student/ professional, wouldn't know what to prioritize. This is why a designer must understand what the client hopes to achieve through it. It is only through this insight that he or she will be able to better tweak the design to cater to the needs of the business.

The Golden Ratio

Here’s a design principle that we believe any reputed web designing course in Kolkata does talk about. The Golden Ratio is a number 1.618 (φ), which is often used in designs and architecture, and rightly so. You would be amazed to know that the Parthenon built in ancient Greece, also followed the same proportions that the Golden Ration stresses on.

Wondering what good will that serve in web design? Well, the Golden Ratio proportions are widely used even on websites, with Doug Bowman, the former creative director at Twitter, once seemingly confirming its use even in Twitter’s redesign.

Hick’s Law

As per Hick’s Law, every additional choice tends to increase the time required to make the decision! We can all relate to this, isn’t it? You can best experience this when placing an order at a restaurant. Menus with tons of different options make it difficult for people to make up their minds about what to order. Much the same way, the principle is applicable even in web design.

The more options you have on a website, the more difficult it will be for customers to zero in on what they want. This is why professional web designing is all about building better designs and eliminating distracting options.

Rule of Thirds

What good is web design if it doesn’t have images? Industry veterans believe that images/ visuals communicate ideas better. This brings us to the rule of thirds! According to the rule, every image should be divided into nine equal parts - using two equally spaced vertical and horizontal lines. A good web designing course in Kolkata teaches students how to frame important compositional elements along these lines for best results.

White Space

Also known as ‘negative space,’ white space refers to all areas of the website that remain vacant. This includes the spacing between columns, graphics, gutters, margin areas, and the space between text lines.

Believe it or not, this blank space is quite important in web designing - a crucial element of sorts, one that brings out the beauty of the website. In fact, a site without enough blank space will look cluttered and often doesn’t look or feel genuine. To put it simply, the white space in the website makes it look clean and helps communicate the message better.

The Problem With Self Learning

If you are new to the world of web designing and really want to land a job, online tutorials can often feel limited. In fact, web design is a never-ending subject, no matter how deep you go into it. Plus, we believe that you always need some hand-holding if you really want to be good at it.

It is often too difficult to ace web design without the right direction. This is why we recommend enrolling in a reliable web designing course in Kolkata. Zero in on the kind - one where you will get to learn the basics, as well as the advanced bits of web designing, and the curriculum is tweaked to meet the bespoke needs of the industry.

Students often claimed that by getting into an institute, they learned more in 6-7 months than they did on their own over a span of 2 years! This shows the kind of value that a web designing course adds. It is great for learning about wireframing, typography, colour theory, and screen designs that resonate with the audience better.

Moreover, classes in a course are usually conducted by industry veterans and other experienced professionals, so you get a first-hand idea of the needs of the industry and the skills they seek.

Key Takeaway

Much has happened in the field of web design over the last decade, and it shows no signs of slowing down any time soon. So, if you too want to learn web design and land yourself a great job, we’d recommend enrolling in a web designing course in Kolkata. Luckily, there are a few institutes in Kolkata that have proven particularly good in recent times - all thanks to their modern curriculum that is customised to skill students up to meet the modern needs of businesses big and small.


The right training sets the foundation for students. It gives them a starting point. So, if you too want to hone your skills and land a great job in web designing, we’d recommend skilling up!