It’s no secret that the E-commerce industry has been booming for a couple of years and the competition is extremely increased. Not often, most of the time, people judge a brand based on its visual appearance, and as a result, product photography comes in. if your products have got the right shot and look eye-catching, it may increase your sales tremendously. But product photography is not as easy as pointing and shooting. To stand out from the scratch, you need the most common essentials for your photo studio setup including the camera, lighting, and space. When you have a good product photography setup, it’s easy to produce stunning images that sell like crazy. In this article, I’m going to walk you through product photography tips for increasing eCommerce sales, and also share some amazing product photography tips for ecommerce success. Ecommerce image editing services play a crucial role in enhancing product visuals and driving sales.
Why Product Photography Is Important Customers are constantly on the lookout for better products and services online because shopping at an eCommerce store is completely hassle-free. They only select products that appear to be neat and professional. Product photos that are appealing to the eye build trust and encourage customers to make a purchase. As a result, your primary goal should be to improve the quality of your product images. Here are some of the most compelling reasons to invest in professional product photography. Increases the appearance of your product images Build your brand personality Attract more customers Boost your eCommerce sales
Before You Begin, Familiarize Yourself With The Various Types of Product Photography
Individual shots Because it is more focused on the product, the individual shot appears more appealing. This is the most common type of proud photo that every eCommerce business owner thinks about. Other options include product catalogs, banner images, social media advertisements, and more. The image above demonstrates how appealing a single shot can be by using a white background and a clean surface to create a simple and sophisticated look while keeping the focus on the product.
Group shots A group shot is a product photo that features multiple products in one location. Frequently, the shot is intended to show various sizes and models so that customers can see a variety of products and select the ones they want. The Group shot is ideal for eCommerce website social media posts and advertising because it gives customers a sense of your entire brand rather than just one product. The image of the group shots serves to show variety, and it’s also a good idea to mention how many of your products there are or how big the product is so customers can see the images clearly.
Lifestyle shots The use of lifestyle product photography creates an air of excitement among viewers. When customers see lifestyle product photos, they may imagine themselves in a more interesting environment. Taking lifestyle photos also allows you to tell inspiring stories. This method can also be used to communicate your feelings to others. This type of shot is frequently taken with a model, as in this example. When taking shots like this, make sure you have a clean outdoor or indoor location in mind to keep the consistency of your images clean and realistic. Lifestyle photos are great for social media, emails, ads, and other visual channels because they catch the eye and make your products feel more personal.
Scale shots When it comes to purchasing products online, there are numerous concerns that arise. One of the most significant doubts is estimating the size of the products in the first place. Although a tough product description may list the dimensions, it is more important to visualize the size to determine whether it fits or not. You can help your customers understand the actual size of a product by comparing it to other everyday items using scale shots. If you’re selling shoes, for example, you can compare the size of the shoes to the size of a pair of pants. You can also compare the shoes to your foot size, as well as a shoebox or bag. This is an excellent way to assist your customer in visualizing the scope of their purchase.
Detailed shots Some products, such as jewelry and other small items, require close-up shots, which are not always possible with product photography. The attractiveness of jewelry appears in close shots, which is why you should show more detail when photographing jewelry products. People are more comfortable purchasing online when they can see the products clearly. To capture those delicate shots, this type of photography frequently necessitates specific lighting equipment and camera settings, such as a macro lens.
Packaging shots Selling online is all about piquing the customer’s interest as they examine the product’s packaging and other details. It’s possible that you’re not focusing on the images that customers care about the most when making an online purchase if your eCommerce business and packshot photography aren’t working out. If your packshot or product photos don’t grab the customer’s attention, it’ll be difficult to increase overall sales.
Necessary eCommerce Product Photography Tools Before you begin product photography, you should be aware of the various types of product shots that are essential. It’s time to gather all of the necessary equipment for flawless product photography, which is why we’ve compiled a list for you to keep in your notebook. A professional product photographer uses high-performing equipment, but if you’re just starting out, you can go the DIY route. To get started, you’ll need the following items.
Shooting table
Light tent
Product Photography Lighting
Tripod
Mobile grip.
Photo editing software
Product Photography Tips and Step-by-Step Process Product photography may appear intimidating, but it isn’t. Product photography is more straightforward today than it was previously. It’s best not to invest in expensive photography equipment if you’re just starting out. You can take great photos with a mobile phone camera. For example, most of us already have a 12-megapixel iPhone camera in our pockets, and there are numerous software programs available that allow you to edit your photos without having any professional skills. It’s easier than you think to photograph products. Here are some helpful hints and step-by-step instructions for constructing your own DIY at-home product photography studio.
Set up your background
Set up your product.
Adjust Your product photography lighting
Use a tripod
Pick the right camera.
The right Camera Settings You will Need
Take multiple pictures and evaluate.
Retouch your Images Optimize images
Additional Product Photography Ideas For Beginners Don’t Use Filters Use Color Psychology That Helps You Capture the Right Emotions Use Props Take Shots in Different Style Learn Basic Photo Editing
Wrapping Up Product photography is not as difficult as you may believe; it is a simple skill that you can learn with the help of a few simple resources. This article is sufficient to help you become a DIY photographer, and all of the product photography tips discussed here will assist you greatly. It goes without saying that you do not have to make all of these changes at once. Creating consistent, high-quality product photos does not happen overnight, so expect some trial and error to get the results you desire. The best part of this process is that you will gain basic photography skills that you can apply to professional product photography in the future, which is very interesting. For professional touch give us a free trial.
