Do you want to create a new activewear brand in your country, but lack the time and money to do so? Or maybe you have some great design ideas or cool fashion ideas but can't find the one you want ...... Now is the time to create your personalized activewear line. But how do you know where to start? FITOP can help you create your activewear brand. With our team's 7 steps and some tips, you'll know exactly what you need to do to create your activewear line. We'll show you how to start an activewear business on a limited budget with no experience whatsoever.
Know your market
Before you can develop a business plan, you need to know exactly who your customers are.
● Determine their demographics (gender, age, income level)
● Psychographics (attitudes, interests, and lifestyles)
● Where they buy their activewear
The more information you have about them the better prepared you will be to create custom activewear that meets their needs. Get to know your market with these tips on consumer research.
Business Plan
The Apparel Series business plan allows entrepreneurs to examine their business in detail, assess the amount of capital needed to get up and running and evaluate its expected profitability.
It also serves as a roadmap for the first three years of your company's operations. When your apparel line is up and running, you can use the business plan to track whether it is thriving by comparing the numbers estimated in your initial projections.
Any bank or investor you decide to approach will also specifically request a clothing line business plan, so drafting one is a mandatory step when it comes to obtaining financing.
So what does a business plan for a clothing line look like? In short, it consists of two main parts.
● Financial projections highlighting expected financial performance and profit potential over the next 3 years
● A written section detailing your project, team, business strategy, and medium-term goals
Choosing the right activewear manufacturer
Finding an activewear manufacturer can be a daunting task for small to medium-sized businesses, and when you finally do find one, there are many parameters to enforce. Choosing the right apparel manufacturer is a key decision for your fashion business.
● Production capacity
● Quality of work
● Price
● Catalog
● Customization
● Sample
● Minimum order and shipping costs
● Support Services
Price your products correctly
The secret to success lies in pricing your products correctly. You should choose a price point that covers your production costs without alienating your customers - it's a balancing act. Create a clothing line that is fair to everyone - be sure to find a happy medium.
Design a website
To start a clothing business, you need a well-designed, eye-catching, and responsive website. Your website is one of the most representative aspects of your business. This is much easier than it sounds - most e-commerce platforms, such as Shopify, Etsy, and Wix, offer excellent off-the-shelf templates. Put your products in the spotlight by creating an engaging website that inspires trust, shares your vision, and draws customers in to browse around.
Start marketing and start selling
First, build strong brand awareness - advertise on social media, launch campaigns, and tell your story. Whatever your marketing strategy, make it easy for your audience to share the content. Second, set sales and distribution goals. Consulting an industry professional may be helpful. Third, once you have achieved your sales goals, look for growth opportunities and attract investment. Business partners who can provide capital in exchange for a share of future profits are the traditional way to address this issue.
