Digital marketing is one of the hottest career paths across the globe. The industry is growing at whopping rates and offers high-paying digital marketing salary packages. If you’re looking to make a change and want to pursue a career in digital marketing, here’s what you need to know about the average salary of a digital marketer.

Top Digital Marketing Salaries in India

Search Engine Optimisation Specialist

If you’re looking for a career in the tech industry that combines your analytical skills with your ability to write and communicate effectively, a role in search engine optimization (SEO) might be the perfect fit. As an SEO specialist, your primary goal is to generate targeted website traffic and ensure that your site ranks high on Google’s first page for relevant keywords. This requires strong research and writing skills, as well as a deep understanding of how search engine algorithms work. 

In India, an entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of ₹1,70,000 per annum. A Search Engine Optimization Specialist with less than four years of experience can expect to earn ₹2 lakhs on average. Search Engine Optimization Specialists with 5-9 years of experience can expect an average of ₹4,58,000. 

With the right skills and experience, a Search Engine Optimization Specialist can earn a good salary in India.

Pay-Per-Click Analyst 

Pay-per-click (PPC) advertising is a big business. The global PPC market is expected to reach $335 billion globally by 2025. This growth is being driven by the increasing use of digital devices and the growing popularity of online shopping. As a result, there is a growing demand for PPC analysts who can help businesses to identify and exploit opportunities in this rapidly-changing landscape.

The role of a PPC analyst is to forecast trends, identify new opportunities and optimize campaigns to maximize ROI. To be successful in this role, you need to have a deep understanding of how the PPC ecosystem works and be comfortable working with numbers. You also need to be an excellent communicator, as you will be working closely with clients and other members of the digital marketing team.

The average salary for an entry-level PPC analyst in India is around ₹3 lakhs per year. With 2 or more years of experience, you can expect to earn an average of ₹4-5 lakhs per year. 

Web Developer

Web developers who can create and maintain appealing and user-friendly websites are in high demand. A Web developer with less than one year of experience can expect an entry-level digital marketing salary of 2 lakhs per year in India, while those with more than 2-3 years of experience can expect 3-5 lakhs per year in India. A web developer’s duties include meeting with clients and understanding their needs, designing and creating websites, testing sites to ensure they are functioning properly, and making updates and modifications as needed. To be successful in this field, one must have strong technical skills as well as excellent communication and interpersonal skills. Those who possess these skills can expect a decent salary out of this profession.