People these days spend more than half of their day scrolling down on social media platforms like Instagram, Snapchat, LinkedIn, etc. It is a fact that the internet has taken over the millennials and the craze of online business, shopping, trading, and transactions is at its peak. Living in the 21st century, there cannot be the scarcity of the internet and technology that has given our world a new digitalisation.

Since the time of the corona pandemic, the trend and market for online businesses have increased which has led to an increase in profits and sales of this small-scale business in no time. But what is important for running an online store? The social media market is one ultimate factor that has given face to many small-scale businesses. Online presence in today’s time is extremely important for the functioning of your online store. You can say it has become a way to advertise your business. With help of social media, now your online store can have popularity, targeted audience, and sales. Advertisement in India is slowly becoming vital for business. As people have started to realise the importance of social media presence and advertising, they are opting for ways to enhance their online stores. 

The one most vital aspect of running your online store is your online presence. There are hundreds of ways to increase your online business’s visibility with help of social media and the internet.

When you consider online presence, it is just not Instagram and WhatsApp, there are a variety of platforms that you can choose to advertise your product and increase your online presence for example- gaming, LinkedIn, Reddit, Quora, Youtube, etc. Having knowledge about all these factors is essential for growing your business and enhancing its visibility. The more audience you will receive the better business you will be able to do.

Talking about online presence, what actually it means and what is its significance is also a matter of discussion that many entrepreneurs don’t know about. Online presence means being present on social media where you are visible to others. It is three different angles –

• You are responsible for your actions and the material you create.
• Where do you stand on the internet in terms of search engines and social media algorithms?
• The public's perception of your company online, what they say about you, and how they interact with you.
• Considering all is important because it can benefit your online store and grow your business drastically.

The importance of having an Online Presence-

The more quality experiences you can provide to your target audience, the more possibilities you'll have to increase brand recognition and boost your reputation. However, there are additional ways that having a strong internet presence may assist your company.

Getting discovered: With betterment in technology and delivery services, most retail shops have gone online because 97% of the people today search online for any local or branded product. A strong online presence will help your consumers get to you. When you have a well-settled website that ranks high on Google, you will get more attraction and customers leading to an increase in your productivity. With enhanced search engine optimization, you’ll have an increased audience base for your online store.

Be seen as an authentic place to shop from: By having an online presence, you ensure the customers of your authenticity. With amazing feedback and marketing, your online store can get all the customers. People love to visit the store which offers authentic services and products. Before making a purchase, consumers consult several sources of information. Consumers and search engines alike will ignore you if you don't present information about your company across all of these channels.

By being available 24*7: By being available for your consumers, you gain their trust and increase your audience base. If you have a strong online presence, people can discover you and find your website on the first search engine with help of keywords. From your online presence, people can learn almost about your business through the website. Regardless of the buyer's native place, they can open each and every aspect of your online business. 

Cost-effective: Having a strong online presence reduces the need for things like property, rent, bills, labour wage, etc. Having an online store makes your business even more visible to customers to find their local products. Online Store in India is becoming common and if you do not own one, now you can with help of platforms like tradepsine that allows you to create your online store and start belling.