What is Website Performance Optimization?

Website performance Optimization refers to the process of increasing various aspects of a website to ensure that it loads quickly, reacts smoothly, and works efficiently in devices and browsers. This involves improving the server response time, reducing file sizes and adapting resource loading while maintaining or improving the visual and functional integrity of the site.

 Why Website Speed & Core Web Vitals Matter

1. User Experience

A slow website harasses users and increases the bounce rate. Rapid websites maintain visitors and improve engagement.

 2. SEO Rankings

Google uses the Core Web Vitals performance as a ranking factor. Sites that are poorly performing on these matrix will probably see drops in search visibility.

 3. Mobile-first sequencing

Most traffic is mobile today. Google's mobile-first sequencing gives more weight for mobile performance.

 4. Conversion Rate

The speed affects direct conversions. The faster your site, the more likely users with more likely are to meet, sign up or take desired action.

Understanding Core Web Vitals

Google's Core Web Vitals is made of three primary matrix:

 1. LCP (largest Contentful paint)

 What it measures: loading performance.

 Target: Under 2.5 seconds.

 General issues: slow server reaction, render-blocking resources, large images.

 2. Fid (First Input Delay)

 What it measures: Interaction or accountability.

 Target: Under 100 milliseconds.

 General issues: Heavy JavaScript execution.

 3. CLS (Cumulative Layout Shift)

 What it measures: visual stability.

 Target: less than 0.1.

 General issues: images or advertisements without dimensions, material injected dynamically.

Google also tracks TTFB (time earlier byte) and INP (interaction for the next paint), which are additional performance signs but are not currently Core Web Vital.

 How to Measure Website Performance

Use the following tools to audit your site performance:

 Google PageSpeed Insight

  (pagespeed.web.dev) - Core web vitals provide reports and actionable insights.

 Lighthouse (Chrome Devtool)

  Manufactured in Chrome for local testing and auditing.

 Web Vils Chrome Extension

  Live view of core web vital on any page.

 Geometric/ pingdom / webpagetest

  More intensive speed tests and waterfall analysis.

 Strategies to Improve Core Web Vitals & Website Speed

Here is told how to reduce LCP and CLS on your website and optimize for all core web vital:

  1. Reduce LCP (Largest Contentful Paint)

LCP usually consists of elements such as hero images, banners or large text blocks. To improve LCP:

 Adapt the images

   Use modern formats like Webp or Avif.

   Apply responsible images (srcset, size).

   Compress images using devices such as tinypng or imageoptim.

 Improve server response time

   Use fast hosting (VPS, cloud).

   Apply cashing (server-side and CDN).

   Adapt backnd performance (database query, PhP execution, etc.).

 Remove render-blocking resources

   Reduce and postpone CSS and JavaScript.

   Use 'Async` and' Defer 'for JS loading.

   Inline Critical CSS.

 Use a material delivery network (CDN)

   Distribute the property from the closest edge of the users.

   2. FID improvement (First Input Delay)

This measures time between the user's first conversation and browser's response.

 Reduce JavaScript execution

   Code split code using lazy loading and code-splitting.

   SSR or next.js. Use modern JS framework like response with

 Reduce third-party script

   Remove audit and unnecessary tags (chat widgets, trackers).

   Load the third party script asynchronically.

 Use web workers

   Close heavy calculations with the main thread.

  3. Reduce CLS (Cumulatice Layout Shift)

The layout shift occurs when visible elements rotate during loading. How to avoid them here:

 Determine width and height characteristics

   Always define image and video dimensions in HTML/CSS.

 Avoid injecting the ingredients above the existing material

   Dynamic advertisements, iframes, or place reserved for popup.

 Use CSS conversion for animation

   Avoid layout-triggering animation (top, left, width, etc.).

 Preload fonts and assets

   For major assets use

 Additional Optimization Best Practices

1. Enable Gzip or Brotli compression

Compress HTML, CSS and JS files to reduce size and speed up the load time.

 2. Use lazy loading for images and videos

Loaded the load media only when they enter the viewport to save the bandwidth.

 3. Apply efficient cashing policies

Set long cash lifespan for static property, and use cash busting for updates.

 4. Minishes CSS, JS and HTML

Remove WhatsApp, comments and unnecessary characters.

 5. Avoid excessive dome size

Many dome nodes slow down which keep it lean and clean.

 6. Remove unused CSS/JS

Tree-hateing and code splitting help reduce the blot.

Mobile-Specific Optimization Tips

Use responsible design (Flexbox, Media Quarry).

 Reduce touch input delays with appropriate viewport settings.

 Avoid full screen popup that intervene with purpose.

 Adapt to network throttleing and slow mobile CPU.

 Monitoring and Maintenance

The website performance is not only a one time job. Regular monitoring is important:

 Google Search Console> Set Core Web Vital Report

 Use Google Analytics or GA4 to monitor bounce rates and load time

 Run monthly pagespeed audit

 Monitor uptime and server health using devices like uptimerobot or pingdom