My business requires a website. Does It?
First, a little-known and even less-understood reality is that owning a professional website—which consists of a domain name, hosting package, and a content management system (CMS) like WordPress, Drupal, or Joomla (or a custom-made website design)—is not always a must for being online. Sometimes a social network group or landing page is all you need.
Rudy Mendoza of Jewelry Sales & Design chose to use a basic landing page hosted by Yelp.com instead of his multi-page, ten-year-old website. According to him, the business reduced its paid promotion costs from about $20,000 per year to a one-time $3,000 landing page package, and it recovered the investment in a few months because the new page received hundreds of calls and thousands of hits.
Preventing Excessive Web Development Service Costs
Developer start-ups are frequently mentioned while discussing small enterprises on the internet. Hosting their projects on GitHub, where they can readily work with larger businesses and offer concepts, services, or ready code, is the ideal method for them to get attention. Since the development of desktop and mobile apps is becoming more and more popular, there are many projects on GitHub that provide a useful enhancement of the SSL protection (secure data storage, messaging, and sessions) for these types of applications.
Reseller hosting is another common type of small online business. Many business owners go this route, but they are unable to pay for full-scale web development services because of their limited funds. These businesses choose to advertise on free hosting boards in an effort to get their initial clients.
Social media sites like Facebook, Twitter, Tumblr, Flickr, and others are used by many small companies, such as cafés and pizzerias, as well as by many larger ones, for advertising. If done correctly, it's a cost-free and effective marketing avenue. To create attractive website contact to best website development company
As you can see, there are ways to advertise without spending a lot of money on a website. Nevertheless, owning a website is far more advantageous. Here are seven reasons why your company should finally switch to website ownership:
1. Complete Design Authority
You must update your page to reflect any changes your business makes to its product line, pricing strategy (holiday discounts, etc.), or even organizational structure. Compared to having a landing page, owning a website enables far more extensive adjustments.
2. Raising Awareness of the Brand
Possessing a website enables you to add a favicon to the page, create an RSS feed to inform your audience of any modifications, use comments to collect insightful customer feedback and respond to it, and post links to your website on blogs and forums. Numerous other strategies enable expanding the client base and brand recognition.
3. Reducing Advertising Costs
You can invest in SEO-promotion of your own page instead of paying for pricey offline and online advertisements. This will provide long-lasting results because the money you spend on page marketing is wisely spent. However, Rudy Mendoza cautioned against confusing purchased traffic with investments in responsive website design, high-quality content, market trends analysis, and carefully considered special offers.
4. Cutting Down on Questioning Time
Having a contact form, live chat, commenting feature, or phone number is a step towards your clients whenever they have questions about your business, increasing the likelihood that the sale will be completed.
5. Verifying Your Reputation
Everyone is aware that creating a professional website requires a significant financial outlay, which increases the likelihood that your business will survive and attract more clients.
6. Referral Discounts and Programs
Having your own page enables you to use the billing system to provide discounts to your clients or to put in place a referral scheme. Social networking groups and free ad boards are unable to offer this service.
7. Your Website Is Effective 247
The website can generate revenue while you sleep thanks to the ticket system, which enables order acceptance and billing even while you're not in the office.As you can see, having a website significantly improves your chances of success, even though your company may succeed without one. What do you think about this? Do you want to share a personal story or experience? Share in the comments section below, please!
