Gone are the days, when businesses could create a website, send bulk introductory mails to some email ids and then just sit back for business to happen. Today, it's a different world and people need a Toronto web design agency to have a website for their online business. Nowadays, businesses have to reach out and get the attention of their customers in the online world. The most basic being B2C (business to customer) E-commerce model and the other being business to business (B2B) E-commerce.
In this article, Cube InfoTech, a Toronto web design agency explains what is a B2C and B2B E-commerce business and 3 basic differences between the two.
Business to consumer (B2C) E-commerce
Business-to-consumer E-commerce, more commonly known by the term B2C is what we know as retail E-commerce. In this business model, sales happen between online businesses and consumers.
B2C E-Commerce as per an E-commerce web design company
Anna, a working mother, was looking for winter outfits for her 5 year old boy. Busy with work, life, and home she didn’t have the time to go shopping at a physical store. So, she chooses her kid’s outfit online and has it shipped without ever having to leave her priorities.
Business to Business (B2B) E-commerce
B2B stands for business to business. In B2B E-commerce transactions happen between businesses rather than to consumers for goods or services.
Traits of a B2B E-commerce
● large quantities of goods are involved.
● buyer-seller relationships are usually long-term.
● Companies make purchases based on their requirements.
Let’s understand B2B e-commerce with an example
A cookware manufacturer needs metal for its cookware. Therefore, they tie up with a metal fabrication company. The cookware buys a bulk quantity every month so as to have low prices and priority shipping. This in turn forms a long-term steady relationship between the two businesses.
Difference between a B2B and B2C business
Most of the time, B2B and B2C E-commerce seem similar. A Mississauga digital marketing agency charts out 5 key differences for better understanding the two.
- First and foremost, B2B e-commerce sells products or services to other businesses. An E-commerce web design company building a custom website for another business is a B2B business
- Secondly, a lot of research and specifications go into B2B e-commerce transactions, which makes the process long and complex. In other words, it runs on a needs-based purchase.
- B2C items are often low in cost, Due to this businesses have to rely on advertising and marketing. B2B items, on the other hand, are large in quantity and price. Thus they require to target a few, but in a more precise manner.
Which E-commerce web design is best for your business
To sum up, the B2B E-commerce sector is constantly evolving to become as robust and quick as that of a B2C E-commerce world. In fact, B2B eCommerce industry may expand to $13.6 billion in 2027. Although the B2B world is evolving to be similar to the B2C world, there are differences in running each of these platforms. This is because, B2B business model is more complex and lengthy than a B2C E-Commerce platform. The approaches of both platforms are different. Hiring and discussing your needs with an E-commerce web design company like Cube InfoTech will help develop and launch an excellent eCommerce platform as your business needs.
